Kericho Gold is set to become the first Kenyan tea brand to exhibit in the annual FOODEX Japan 2018. The expo which takes place on March 6th to 9th March is Asia’s largest exhibition dedicated to food and beverages. FOODEX Japan attracts 77,000 professionals in the food & beverage trade buyers from all over the world including Korea, China, and Taiwan.
A delegation of 3 from Kericho Gold will include Managing Director, Fahim Ahmed and Director, Naveed Ariff to represent Kenya in the Grand Expo . Asked why Kericho Gold is sending such a high powered representation, Mr. Ahmed said “We take the Japanese market very seriously, there is great potential for high quality Teas in Japan, particularly for Pyramid Bags with Leaf Teas and we need to show what Kenya has to offer to Japanese consumer”.
Kericho Gold, a product of Crown Beverage Limited, has consistently stirred the imagination of consumers with its range of exquisite, functional, funky even sophisticated teas touching on every target market in Kenya. It’s known for its trendy tag lines used on packaging aimed at attracting millennials. Kericho Gold is also credited by being the first company to introduce pyramid silken tea bags.