In a bold move to modernize one of Kenya’s most valuable yet underserved industries, Avenews, in partnership with the Kenya Meat Commission (KMC) and the Kenya Livestock Marketing Council (KLMC), has unveiled a pioneering trade-driven financing initiative designed to strengthen the country’s livestock value chain.
The collaboration aims to unlock flexible, transaction-based capital for producers, traders, and aggregators — effectively aligning access to finance with the actual flow of livestock commerce.
The partnership was formalized during a signing ceremony attended by Nancy Kinyanjui, Managing Director of Avenews Kenya; Maj. Gen. Jattani Gula, Managing Commissioner of KMC; and Mr. Abdikadir Mohamed, CEO of KLMC. Avenews also announced plans to deploy KSh 2.5 billion in financing for Kenyan agri-SMEs in 2025, underscoring its commitment to driving financial inclusion in agriculture.
Speaking during the event, Ms. Kinyanjui emphasized the long-standing financing challenges faced by pastoralist and trading communities:
“Access to credit has long been a barrier, especially for pastoralist and trading communities that rely on fast, trust-based transactions rather than formal collateral. This partnership provides a solution — a financing model that works the way the livestock market actually operates.”
The Kenya Meat Commission noted that while livestock trade remains a cornerstone of Kenya’s economy, traditional financial systems have failed to keep pace with the sector’s dynamics. Many small traders and pastoralists continue to face liquidity constraints that limit productivity and market participation.
Avenews’ innovative model addresses this gap by linking financing directly to trade transactions, turning daily sales into instant access to working capital.
“Our innovative financing model provides access to capital at the point of sale — not after — making it faster, simpler, and more in tune with how the livestock market works,” Kinyanjui explained. “By aligning finance with real trade activity, we’re helping producers, traders, and processors build stronger, more reliable value chains and improve the overall quality and consistency of livestock supply.”
The partnership between Avenews, KMC, and KLMC is poised to transform Kenya’s livestock value chain, making it more dynamic, inclusive, and investable. By providing capital where and when it’s needed most, the initiative will boost trade, empower livestock entrepreneurs, and strengthen national food systems.
Concluding her remarks, Ms. Kinyanjui said:
“We’re at the cusp of a new era for Kenya’s livestock sector. Together with KMC and KLMC, we’re building a trade-driven, fast, flexible, and fair financing model that reflects how the market truly operates — rewarding trust, productivity, and innovation at every level.”
