Consumer goods manufacturer, Bidco Africa has appointed Chris Diaz as Group Sales and Marketing Director. The appointment comes at a time when Bidco is expected to launch several new products in Kenya.
Prior to his appointment, Diaz was the Marketing Director at Kenya Airways and is also a director at Brand Kenya and Brand Africa.
“Chris is a brilliant and experienced marketer with the capacity to bring the kind of strategic leadership we need to realize our growth ambitions especially as we venture into new categories,” Bidco Africa CEO Vimal Shah said.
Diaz will lead the sales and marketing functions for the entire group including corporate communication, distribution and customer strategies across the consumer markets.
“I am delighted to join Bidco Africa at such an exciting time. I look forward to working with the team to deliver the company’s goals particularly the entry into new product lines,” said Diaz.
Bidco Africa houses multiple manufacturing units including a beverage plant which is expected to begin production later this year. The manufacturer exports products to over 16 African countries.