This festive season, Kenya Breweries Limited (KBL) is inviting beer lovers to embrace the cheer with their vibrant Beer Fest, a celebration designed to elevate the holiday experience across the country.
Under the theme Karibeer, KBL has curated a series of exceptional offers and immersive experiences that promise to make this festive season unforgettable. The Beer Fest campaign features five regional consumer experiences, beer discounts, and unique opportunities to savor beer like never before, including trying exciting beer cocktails, popularly known as shandies.
Adding to the allure are electrifying entertainment lineups and live performances by local talent, creating the perfect blend of flavor and festivity.
This Weekend’s Highlights
The Beer Fest kicks off this weekend with exciting events in Juja and Voi:
Traqo Lounge, Kenyatta Road, Juja
Mugithi Night featuring live performances by Salim Young, Gasheni, and Kareh B.
DJ Dibul and DJ Smiles will keep the energy high on the decks.
Hosted by the charismatic MC Karwimbo Mukurinu.
Club Shallex, Voi
A thrilling night headlined by Otile Brown, supported by DJ Grauchi, VJ Chris, and B-Classic.
Hosted by the lively MC Mwashumbe.
Entry Fee: 1,000 KES per person, redeemable for KBL beers at the venue.
More Ways to Celebrate
Beyond the live events, beer enthusiasts can look forward to:
Flash Sales: Discounts on favorite beer brands on select dates and outlets countrywide
Elevating Festive Cheer
Speaking about the campaign, Brigid Wambua, Senior Brand Manager for Tusker, shared the spirit behind the initiative:
“As we approach the end of an eventful year, there’s no better way to celebrate than by wrapping it up on a high note. This festive season, we’ve got incredible offers on your favorite beers! Gather your friends or crew and join us at Beer Fest in your region for an unforgettable experience. Enjoy the festive atmosphere and take advantage of amazing discounts when you purchase our products. Let’s raise a toast to the year gone by and the exciting times ahead.”
Upcoming Festive Highlights
This weekend, Beer Fest will make stops at Traqo Lounge in Juja and Club Shallex in Voi, offering unique celebrations tailored to their audiences:
Traqo Lounge, Kenyatta Road, Juja:
Guests will be treated to a full Mugithi night featuring live performances by Salim Young, Gasheni, and Kareh B, with DJs Dibul and Smiles spinning the decks. The night will be hosted by the charismatic MC Karwimbo Mukurinu.
Club Shallex, Voi:
Attendees will enjoy an electrifying performance by Otile Brown, supported by DJs Grauchi, VJ Chris, and B-Classic. The evening’s festivities will be hosted by MC Mwashumbe.
The entrance fee for both events is 1,000 KES, redeemable for KBL beers at the venues.
A Toast to Convenience and Savings
Beyond the events, consumers can look forward to incredible discounts on their favorite beer brands at select outlets across the country. Additionally, exclusive flash sales will be available on KBL’s e-commerce platform ke.thebar.com and other leading online platforms.
For those eager to join the festivities, updates on the Beer Fest schedule will be shared via Tusker Kenya’s social media pages.
Celebrate with Karibeer
This December, KBL is redefining how Kenyans celebrate the festive season. Whether it’s enjoying beer-inspired cocktails, live music, or unbeatable discounts, the Beer Fest is a toast to the year that was and a welcome to the year ahead.
Get your crew together, mark your calendars, and join KBL as they take the Beer Fest magic across the country. Cheers to festive cheer, the Karibeer way!