Chinese cell phone manufacturer, Gionee, has launched a month-long campaign to boost its brand in Kenya. Coinciding with Easter, the campaign will aim to endear the growing brand that manufactures and sells budget smartphones to the Kenyan market.
Gionee already has an established market in Kenya, with many of its products on offer in over 100 phone vendors in the major cities and ecommerce websites. During this campaign, the company will be traversing the country to give Kenyans a feel of their phones, coupled with enticing discounts and on-the-spot gifts.
“We launched in Kenya last year through Kilimall, and the response has been very positive,” says Gionee Kenya MD, Eric Ai. “Owing to the demand that we have experienced here, we are expanding our product offering to serve more Kenyans who are looking for high-end phone specifications but at affordable prices.”
Ai says the company is targeting Kenya because of the rising demand for Smartphones in the country, to claim a share of Kenya’s smartphone penetration of over 55 per cent.
The main phone on offer will be the new Gionee Flagship smartphone, Gionee S6S, which boasts of top-of-the class specifications such as clear 13 and 8 MP HD Cameras, fast Octa Core Processor, massive 32 GB internal storage and a secure fingerprint sensor, among others. During the duration of the campaign, the phone will be on offer at a much less price, and will be coupled with another free phone, the Gionee P5 Mini. The offer will be available on all GIONEE partner shops countrywide and online on Kilimall.
Gionee, founded in 2011, is one of the fastest growing mobile phone manufacturers in the world, whose primary target is manufacturing high quality but low-cost mobile phones. The company has grown rapidly, expanding its presence in Europe, Middle East and Africa with sales reaching 1 million phones per month.