Kenya Airways (KQ) has signed a Memorandum of Understanding (MOU) with the Seychelles Tourism Board (STB) in a bid to boost intra-Africa traffic to one of the world most popular tourist destination.
The agreement encapsulates a framework for collaboration between the airline and the Seychelles Tourism Board and is underpinned by the strategic value of tourism to both organisations, and to the airlines purpose to promote sustainable development in Africa.
It covers promoting intra-Africa tourism, joint marketing and participation in events across Africa, and stakeholder education.
Its also anchored on the aspiration to strengthen the airline presence in Seychelles as a destination and the STB desire to increase African tourism.
“This partnership will also underscore the important role that Kenya Airways plays in the African economic development, specifically creating vital linkages between the continent and the international market, on which tourism and other key sectors depend on and thrive,” said Kenya Airways CEO Mbuvi Ngunze.
“The MOU will see KTB tap into advertising opportunities on the airline’s platforms while STB will market the Kenya Airways as the preferred airline partner to Seychelles,’ said Infrustructure and Transport Cabinet Secretary James Macharia.
Kenya Airways has operated into Seychelles since 1972 then as East African Airways and today flies four times a week to the island off the coast of Indian Ocean.
The airline is committed to increasing its footprint in Africa and will consider adding its frequencies into Seychelles in the future based on destination growth.
The two organizations will work together to come up with tourism boosting strategies including incentive travels and holiday packages with KQ Holidays
This partnership is significant given that the current global environment is increasingly competitive on both the tourism and aviation fronts