‘Little’ the taxi-hailing app ventures into the logistics market
“Launching Little Logistics. City, Intercity, and Cross border. Little App. Super excited. I can’t stop thinking about how great our team is. We have several customers on Little who have been demanding such service and telling us that services and products from other providers are not up to the mark compared to Little services. So, we realized the need” Kamal added.
The service will be accessed via a Corporate Portal. It will also be available on the Little app just as an extension.
The first phase of the product will serve customers in major towns in Kenya. There are also plans to expand the service regionally.
This comes months after the company announced a partnership with leading cinema outlets in the country to offer movie tickets. The deal allows customers to book tickets on the Little Cab app and get snacks and free rides to and from the movie theatre.
The firm, targeting alternative revenue streams, has partnered with Century Cinemax – with theatres at Sarit, Junction, and Garden City malls, Anga -Diamond and Sky Panari, and Motion Cinemas.
Little CEO Kamal said that the feature would save on time used to browser different movie platforms to buy tickets.
“We have made it easier for our customers to book movie tickets and snacks from wherever they are through this new offering. You will be able to view the movie trailer before booking your ticket,” said Mr. Budhabhatti.
Little is leveraging on its existing network and customer base to break into the segment, recovering from the Covid-19 impact and facing threats from piracy and competition from online streaming services such as Netflix and Showmax.
The industry depends on tickets sold, with the revenues divided among the movie distributors, cinema, and the studio.