M-KOPA, the African fintech group, has surpassed 3m active customers for the first time, a milestone that puts the company on a trajectory to meet its ambitious target of serving 10m people by 2030.
The customer growth, disclosed in the company’s 2025 Impact Report, is coupled with improving customer satisfaction metrics. The report states that 90 per cent of active users now say the company’s services have improved their lives, an increase from 80 per cent a year earlier.
Since its founding in 2011, M-KOPA has extended over $2bn in credit, primarily to individuals and micro-entrepreneurs operating in the informal economy. The company’s core business model targets a segment traditionally excluded from traditional banking services, providing asset financing for smartphones and solar power systems that later serve as a credit history.
“What matters most to us is how many people we’re actively serving every day, those who stay engaged with us over time. Our active customer number reached 3 million for the first time this year,” said Jesse Moore, Co-Founder & CEO of M-KOPA.
“When we ask customers,’ does M-KOPA make your life better?’ 9 out of 10 say yes. That’s tangible and meaningful impact on millions of lives.”
M-KOPA serves Every Day Earners – people who make their income daily in Africa’s vast informal sector but remain unseen by conventional financial services designed for salaried workers.
The company addresses a critical gap in Sub-Saharan Africa, where 60% of the population has internet coverage, but only 27% can afford to access it.
Since 2020, M-KOPA has enabled 2.5 million first-time smartphone users, with 81% of women customers reporting they couldn’t afford a smartphone without M-KOPA. For 55% of customers, M-KOPA represents their first access to any formal financial product, while 67% are accessing health insurance for the first time.
Through its “More than a Phone” platform, 70% of customers use their M-KOPA smartphone to generate income and 59% report higher earnings since ownership.
M-KOPA is positioning itself as more than just a provider of affordable products and services—it is building a framework for community transformation through financial and digital inclusion. The company’s model is anchored on five interconnected pillars that collectively drive impact at scale.
On inclusion, M-KOPA has opened doors to formal finance for millions who were previously excluded. More than 55 percent of its customers are accessing their first formal financial product, with over $2 billion deployed to more than seven million everyday earners.
Connectivity has also been central to M-KOPA’s approach. Since 2020, the company has introduced 2.5 million people to their first smartphone. In 2025 alone, 40 percent of its customers were first-time smartphone users—proof that affordable access continues to be a critical gateway to participation in the digital economy.
That access is translating into prosperity. Seventy percent of customers use their smartphones to generate income, and nearly six in ten report an increase in earnings since acquiring the devices.
Sustainability is another cornerstone. M-KOPA has financed more than 4,000 electric motorbikes and enabled the uptake of 127,700 circular economy products. Collectively, these initiatives have helped avoid 46,000 tonnes of carbon emissions.
At the local level, M-KOPA’s model has created a vast network of economic opportunity. The company works with more than 35,000 agents—up 17 percent from previous years—with 57 percent saying it marked their first income-generating activity.
In 2024, M-KOPA’s local procurement spend totalled $236 million across all markets. Women represent 45% of M-KOPA’s agent network and 40% of all customers, with 86% reporting improved quality of life.
M-KOPA operates across Kenya, Uganda, Ghana, Nigeria and South Africa, and employs over 2,000 full-time staff and 35,000 sales agents across the continent. The company has been recognized by the Financial Times as one of Africa’s Fastest-Growing Companies for four consecutive years and by CNBC as one of the World’s Top Fintech Companies 2025.
