Home East Africa Mahindra Tightens Grip on Pick-Up Segment with Big Bolero

Mahindra Tightens Grip on Pick-Up Segment with Big Bolero

by Brian Yatich

India’s vehicle manufacturer, Mahindra & Mahindra Ltd on Wednesday launched the Big Bolero Pickup in the Kenyan market as it seeks to raise the benchmark in the pick-up category.

The Auto Maker has already made sales of over 500 units in the segment, with 17 units of the Big Bolero pickup being sold off.

This particular model is designed to cater to the needs of businessmen and traders with its large cargo box, a payload capacity of 1.5 tons with a spacious cabin.

“The Bolero range of pick-ups have been popular in Kenya, owing to their unmatched fuel efficiency and lower operational cost. At Mahindra, we took cognizance of the evolving needs of our customers specific to Kenya and have effectively addressed the need gap in terms of comfortable cabin and superior performance.” Ashok Thakur, Head of International Operations, Africa, Mahindra & Mahindra Ltd. said.



Highest payload capacity in the category of 1,500 Kgs – The Big Bolero Pickup will be available with 1,500 kg payload.


Biggest cargo body in the category – Big Bolero Pickup comes with a cargo body measuring 9 feet (2765 mm) which will allow customers to load bigger items.


Superior Performance – The Big Bolero Pickup is powered by the proven MDI Turbo-charged engine that delivers 63 HP (46.3 KW) of Power and 195 Nm of Torque.

Better ergonomics and driving comfort – It provides superior comfort through its spacious ergonomically designed big cabin, sliding and reclining seats and power steering as a standard feature across all variants.

New looks and interiors – The Big Bolero Pickup comes with new exteriors and premium interiors and incorporates a new instrument panel and color theme.

With 2 years/50000 kilometers warranty on engine and drive-line, the Big Bolero Pickup is going for 19,000 USD (Ksh 1.95 Million) inclusive of VAT and will be available at their local distributor, Xylon Motors.

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