Reportage Group is doubling down on Kenya, with senior leadership announcing the greenlight for multiple new developments during a strategic visit that concluded an intensive five-country African tour this week.
Mr. Andrea Nucera, Managing Director of Reportage Group, accompanied by Mr. Alkesh Rajput, International Chief Operating Officer, and Mr. Luay Hassan, International Chief Executive Officer, visited the company’s Nairobi office to approve two major projects in the capital and an additional development in Mombasa—with market launches expected within three to four months.
Green Light for Growth
In a decisive move that signals confidence in Kenya’s property market, Nucera confirmed approval for the new developments during meetings with staff, stakeholders, and media professionals.
“We received the green light to go ahead with the two new projects—a big one,” Nucera told the gathering. “If they’re not going, you have to blame them, but they received the green light.”
The announcement comes as Reportage Kenya completes its operational restructuring, having fully integrated former SSS Developers into a unified team. With current inventory sufficient for only ten months at present sales velocity, the new projects are strategically critical for maintaining the company’s growth momentum in East Africa.
“Reportage Kenya now contains all the previous SSS developers—we are one team only. There is no difference,” Nucera clarified, addressing questions about the relationship between the two entities.
Record-Breaking Year, Ambitious Targets
Reportage Group is experiencing exceptional growth globally, with impressive numbers backing its aggressive expansion strategy:
• $2.3 billion in projected turnover for 2025
• 11,000 units sold worldwide
• $3 billion+ revenue target for 2026
The company is simultaneously launching new projects in Abu Dhabi, Dubai, Baku (Azerbaijan), and Egypt’s North Coast before year-end, demonstrating its multi-market development capabilities.
A Continental Vision Taking Shape
Nucera’s Kenya visit concluded a whirlwind African tour spanning five countries in under a week—a testament to Reportage’s serious commitment to the continent:
- Ethiopia (Addis Ababa): Partnership discussions with government and military stakeholders for major developments
- Nigeria (Lagos): New project launch over the weekend
- Angola: 4,500-unit mega-development in partnership with Dubai Investment near the capital, linked to port expansion
- Rwanda (Kigali): Multiple ongoing constructions and new projects in the pipeline
- Kenya (Nairobi): Strategic operations review and project approvals
“For us, Africa is not just an idea. We believe in what we see, and every time I’m coming, there is something better and better,” Nucera emphasized. “You can see there is always a ladder that is going up and up.”
Why Kenya? Quality of People Over Market Size
When pressed on what makes Kenya strategically important among African markets, Nucera’s response highlighted factors beyond purely economic considerations.
“The first reason is the quality of the people,” he stated. “At the end of the story, we invest in people first, then the land. You can do whatever you want, but if you don’t have human capital to grow and develop, you cannot do anything.”
He noted that while Nigeria may be more dynamic in terms of sheer market size, Kenya offers clearer pathways for international investors.
“The situation in Kenya has a higher possibility to grow because there is a general situation that, in my opinion, is much easier to read by investors like we are,” Nucera explained.
Brand Visibility and Market Presence
Beyond new project approvals, Nucera emphasized the importance of strengthening Reportage’s marketing footprint in Nairobi.
“Marketing is very important for us—our brand needs to be more visible in the city,” he said. “I’m pushing them as much as I can to get more projects in the right time and to expand our presence.”
The emphasis on brand visibility signals plans for increased promotional activity as the company scales its East African operations.
Building for the Long Term
With offices now established in Nigeria, Kenya, Rwanda, and Uganda, Reportage Group is building infrastructure for sustained African growth, combining international expertise with local partnerships to deliver developments that meet global standards while responding to regional market dynamics.
The visit reaffirmed Reportage Group’s vision of delivering high-quality, sustainable real estate developments across the continent, positioning Kenya as a key hub for future growth within East Africa.
As Reportage Kenya moves forward with its newly approved developments, the company joins a growing roster of international developers betting on East Africa’s rising middle class, urbanization trends, and improving business climate to drive long-term returns.