UHDA is a global coalition comprised of more than 50 member companies. They include leading film studios, consumer electronics manufacturers and content distributors. It was established to foster and promote the Ultra HD ecosystem and benefits of Ultra HD technology.
Samsung Electronics has announced that its 2017 QLED TV line-up has been certified by the UHD Alliance (UHDA) as ULTRA HD PREMIUM™. The certification encompasses the 2017 QLED TV portfolio, including the Q9, Q8 and Q7 models.
“It’s an honor to receive this stamp of approval,” said MS Kim, Executive VP of Visual Display Business at Samsung. “We are proud to continue offering our consumers a premium Ultra HD home entertainment experience.
The UHDA’s ULTRA HD PREMIUM™ logo identifies products and services that meet or exceed strict performance levels for 4K resolution, high-dynamic range (HDR), and wide color spectrum.
These specifications enable televisions, content and other external devices to fully display content in its richest form. Thus allowing the consumer to experience a more accurate content experience from their living rooms.
Announced at CES 2017, the QLED TV lineup features dramatically improved color performance displaying the DCI-P3* color space accurately and – in another world first for Samsung – can reproduce 100 percent color volume.
This means Samsung’s new QLED TVs can express all colors at any level of brightness. This it does with even the subtlest differences visible at the QLED’s peak luminance – exceeding UHDA requirements.
This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material. The Quantum Dot material makes sure it is possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs. With picture quality a top priority for consumers around the world, Samsung’s 2017 QLED TVs represent yet another leap forward in home entertainment.
The Alliance is also focused on helping consumers build a seamless, integrated and high-quality UHD ecosystem from end-to-end. Premium UHD devices and content will be clearly marked so consumers can easily identify them in-store.