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Samsung unveils new experience store at Two Rivers Mall


Samsung Electronics East Africa has opened a new experience store at the recently opened Two Rivers Mall. The establishment will be home to mobile devices and other consumer electronics manufactured by the South Korean Company.

Customers visiting the store will have an opportunity to try out and experience both mobile and consumer electronic devices.

Jung Hyun Park, the Vice President and Managing Director, Samsung Electronics East Africa  said that the new premium store goes a long way in giving consumers a glimpse of Samsung’s innovative device convergence.

Samsung Two Rivers
Jung Hyun Park the Vice President and Managing Director, Samsung Electronics East Africa. Photo by  Allan Muturi

“At Samsung, our vision is guided by the desire to understand what people need and want. We then push the limits of what technology can do and add design that makes our innovation relevant. This enable us give people new experiences through aspirational products and services.”

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Higher purchase service

Also in the offing is an exclusive hire purchase service that will be available at the store and dial-a-service facility.  According to the South Korean company, focus has been on providing products that offer optimized benefits and services that bring value to consumer’s lives by turning everyday objects into smart connected devices

Samsung Electronics East Africa has in the past two years concentrated on improving the way customers interact with their products. It has focused on expanding its footprint by creating more convenient and premium buying experiences for all consumers.

“The new experience stores provide us with opportunities to showcase how the technology  can be integrated to offer daily personal and business solutions,” said Mr Park

“At Samsung, we are committed to providing innovative and exciting shopping experience for our customers. We will be able to offer a unique shopping experience tailored to our customers’ needs as well as giving them access to our wide portfolio products,” concluded Mr. Park.

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