When you table anything about your brand, what comes in your mind? Have you ever gone to a first date with that crush you don’t want to disappoint? You share some nervous laughter, some playful banter, telling of jokes and most importantly, trying not to deviate from the fact that you are sharing about you? That’s how brand storytelling works.
Break it bits by bits. This will help you loosen a nut at a time with audience allowing them to want to ask questions, engage and learn more about your brand. Be able to answer What, How and why you do what you do in your brand. This can help you come up with a great brand story that is consumable to your audience.
Questions that can enable you tackle brand storytelling
- Behind your brand and success, what’s the story?
- What are the hard roads you traveled to get to where you are?
- How did the bumpy roads create amazing experiences for your clients, and why?
What are some of the tips that can help you tell a great brand story
- Know your target audience
- Positioning is everything
- Find your brand hero (ambassador/ influenced)
- Be authentic
- Design it to be shared
- Focus on the content engagement in it.
Why your brand story is the most valuable marketing asset
If l may ask, how did you become who you are today in your area of expertise? How many times have you shared the story on how your brand start from humble beginnings to what it is today?
Break off from the fear of people knowing what your brand is. People want to connect your products and services to a certain occurrence as you went through your gradual growth. What’s stopping your brand from creating an audience that is engaging, converting and that translates to being your brand messengers? Do they connect with your brand’s story? Don’t just expect ad re-targeting, marketing automation, and other technologies to make it happen. Story is the foundation that makes all of these technologies and marketing tactics work.
Story is your most valuable marketing asset because it’s the foundation of your entire strategy.
(Sentiments of this article have been shared by Janet Machuka;Digital Marketing Consultant, Founder #AfricaTweeChat)