Each year, the Middle East and Africa Business Awards recognize the exceptional contributions of businesses and individuals who positively impact the region, fostering success and meaningful change. Twiva’s acknowledgment underscores its pivotal role in advancing social commerce across the region, benefiting local and global communities alike.
Since its inception, Twiva has led the charge in empowering influencers to monetize their influence and passion by reselling merchants’ products. Through their innovative platform, they provide a dynamic marketplace where businesses can collaborate with influencers to expand their reach and boost sales. By harnessing the power of influencer marketing, they enable brands to authentically engage with their target audiences and drive growth efficiently.
Twiva is committed to creating digital employment opportunities for youth. In a rapidly evolving digital landscape, they recognize the importance of equipping young people with relevant skills and avenues for meaningful employment. Through their platform, they offer employment opportunities for young influencers, empowering them to leverage their creativity and digital expertise to earn a sustainable income.
Commenting on the award, Grace Gikonyo, Twiva’s Head of Marketing and PR, expressed, “We are thrilled and deeply honored to receive this recognition, which underscores our team’s relentless dedication and hard work. It highlights our unwavering commitment to excellence. Our mission is to assist brands in accessing markets effectively by leveraging social media influencers to market and sell goods and services. We are shaping the future of retail in Africa by revolutionizing a $500 billion industry, digitizing and democratizing market access for MSMEs, addressing consumer trust issues in one of the world’s fastest-growing markets, and seamlessly integrating social experiences with e-commerce transactions through a unified path to purchase.”
Twiva has consistently positioned itself as a frontrunner in the social commerce sector, pioneering a unique business model. Their commitment to innovation ensures unmatched efficiency, solidifying their prominent position in the industry.
According to a report by Research and Markets, social commerce is set to become a dominant force in the digital retail landscape of the Middle East and Africa, exhibiting a compelling annual growth rate of 34.0% to reach an impressive US$12.58 billion by 2025. The report outlines a trajectory that forecasts social commerce Gross Merchandise Value (GMV) in the region to surge from US$9.39 billion in 2024 to a staggering US$42.54 billion by 2029.
This market surge is driven by increasing internet connectivity, widespread smartphone adoption, reduced data costs, extensive social media usage, and a youthful population spending more time online. Remarkably, the Middle East and Africa are establishing a robust framework conducive to the rise of social commerce.
Leveraging Kenya’s expansive digital landscape, which boasts 22.71 million internet users, Twiva offers an innovative platform where shopping is not just convenient but rapid, with deliveries guaranteed within 24-48 hours through influencer-curated e-shops. With an impressive array of businesses and resellers, Twiva stands unrivaled in Kenya, redefining the shopping experience through its forward-thinking approach.
“Social Commerce in Africa has witnessed remarkable growth in recent years, with a growing number of small and medium-sized enterprises (SMEs) leveraging social networks and platforms to enhance their sales and customer engagement. In response to evolving market dynamics, especially post-COVID, we are intensifying our efforts to attract more users to our platform. By integrating social features, we aim to cultivate a community-driven shopping experience that fosters discovery, sharing, and purchasing within a social context. Our commitment is to build a platform where businesses thrive by forging deeper connections with their customers, harnessing the power of social commerce to drive growth and success in Africa’s digital marketplace,” said Peter Kironji, CEO & Co-founder of Twiva.
