Uber and Uber Eats have teamed up with Vitality Health International (VHI), a health insurer, to incentivize healthy behavior among members of the Vitality program in Kenya.
The partnership comes after VHI launched a suite of new insurance products and additional reward partners in the Kenyan market on 1st March 2023.
Vitality Health International, a South African health insurer, launched in Kenya in January 2022 with the goal of encouraging people to lead healthier lifestyles and decrease their long-term health risks. The company’s shared-value model rewards people for healthier behaviour, which brings down the insurance risk and contributes towards a healthier society over time.
According to Emma Knox, CEO of Vitality Health International, the company’s health insurance model is highly relevant in the context of the changing landscape. Knox notes that Vitality’s parent company, Discovery, pioneered the Vitality Shared-value Insurance model in South Africa, building successful partnerships globally with leading insurers.
Vitality is a science-based behaviour-change program that has been proven through independent research to positively affect health outcomes. The program is embedded in the Vitality Health International health insurance model and combines data analytics with rewards and incentives to encourage people to make healthier choices.
Under the partnership, members of the Vitality program can earn rewards by completing personalized weekly goals, including physical activity and mental wellbeing targets. Members can redeem their rewards with a range of partners, including Safaricom, Jumia, Garmin, Uber, and Uber Eats.
Wangui Mbugua, General Manager at Uber Eats Kenya, said that the company is delighted to partner with Vitality Health International to provide Uber vouchers as rewards to members when they achieve their healthy lifestyle and physical activity goals. Members can enjoy up to 450 Kenyan shillings towards their next ride with Uber and 450 Kenyan shillings off their next order with Uber Eats.
Overall, the partnership aims to share value with everyone, with rewards and immediate value visible to the young and healthy who are physically active, take up preventive screening and make healthy lifestyle choices.