FedEx, in partnership with the Kenya Association of Manufacturers (KAM), convened a high-level Industry CEOs Breakfast to explore how time-definite logistics can accelerate Kenya’s manufacturing growth and enhance export competitiveness.
The meeting comes at a critical time for Kenya’s industrial sector, as the country aims to increase manufacturing’s contribution to GDP from 7.3 percent in 2025 to 20 percent by 2030, according to data from the Kenya National Bureau of Statistics.
Bringing together senior executives, policymakers, and logistics experts, the forum focused on strengthening Kenya’s position in time-sensitive and high-value industries, including pharmaceuticals, automotive, electronics, and agribusiness. Participants emphasized the growing importance of faster, more reliable, and integrated transport systems as global supply chains evolve and logistics costs shift.
KAM Chief Executive Tobias Alando warned that ongoing geopolitical tensions are placing additional pressure on manufacturers by increasing trade costs and disrupting established supply routes.
“Global dynamics continue to affect the manufacturing sector in Kenya,” Alando said, noting that regulatory requirements and infrastructure capacity also influence the competitiveness of locally manufactured goods in regional and international markets.
Leon Bruwer, Managing Director of Sales for Sub-Saharan Africa at FedEx, reaffirmed the company’s commitment to Kenya, highlighting its designation as one of nine direct-serve markets in Africa.
“Kenya is a strategic player in our growth story in Africa,” Bruwer said. “Our continued investment in capacity to and from Nairobi, combined with our global air network, enables businesses to access international markets with greater speed, reliability, and predictability.”
Kenya’s strong performance in perishable exports such as tea and flowers was cited as evidence of the importance of efficient logistics. As the country expands into higher-value manufacturing, stakeholders noted that precision logistics, supported by integrated global air networks, will be essential in maintaining product quality, reducing lead times, and meeting international demand.
However, participants also pointed out that while air freight offers unmatched speed and reliability, there is a need to improve its accessibility and affordability, particularly for small and medium-sized enterprises (SMEs) operating across African trade routes.
FedEx also highlighted its efforts to enhance cross-border trade through digital solutions and streamlined customs processes, aimed at helping Kenyan businesses navigate international logistics more efficiently and scale into global markets.
The forum concluded with a joint commitment by FedEx and KAM to strengthen collaboration in support of Kenya’s manufacturing ecosystem, focusing on improved global connectivity, expanded access to efficient logistics solutions, and greater participation of local businesses in international trade.