Some things earn their place through consistency. Since 1857, Gilbey’s has been quietly doing exactly that — a blend of 12 botanicals producing a taste that’s stayed familiar across generations, even as the world around it changed.
Now the gin is turning a new page. Kenya’s favourite gin has unveiled a refreshed pack alongside a new campaign, “Made for Magic,” while holding onto the same quality and flavour that has kept it a household name for over 165 years.
The key detail worth noting: only the packaging has changed. The liquid inside is unchanged — same character, same versatility, same commitment to offering a quality gin without a premium price tag.
That versatility has long been part of Gilbey’s appeal, fitting just as comfortably into a classic Gin & Tonic as it does into a more personal, creative serve. It’s this mix of quality, flexibility and affordability that has made the brand a staple for gin drinkers across Kenya.
“Gilbey’s has been part of moments shared between friends and loved ones for generations. As we introduce our refreshed pack, we are proud to retain the quality and versatile liquid that consumers know and love, while giving the brand a fresh expression that reflects today’s consumer. ‘Made for Magic’ is about recognizing that the most memorable moments are often the simple, unexpected ones we create together,” said Gilbey’s Brand Manager, Lilian Mbugua.
Alongside the new pack comes “Made for Magic” — a campaign built around the idea that the best moments aren’t always planned. It’s a nod to spontaneous conversations, unexpected laughter, and the kind of shared experiences that turn an ordinary evening into one people remember.
Through the campaign, Gilbey’s is inviting consumers to notice — and celebrate — that magic wherever it shows up, cementing its role as the gin for moments that matter, big or small.
The refreshed pack is now rolling out nationwide through distributors and retail partners including Naivas, QuickMart, Carrefour and Chandarana, as well as online at ke.thebar.com and other trusted liquor retailers.
Please enjoy responsibly. Alcohol is not for sale to persons under the age of 18.