The latest sector statistics released by the Communications Authority of Kenya (CA) for the third quarter of the 2025/26 financial year (January–March 2026) demonstrate continued growth in mobile money services and the broader digital financial ecosystem.
Mobile money subscriptions increased from 51.4 million in the previous quarter to 53.4 million, representing a quarterly growth rate of 3.9%. This translates to approximately two million additional mobile money accounts within three months which demonstrates the sustained adoption of digital financial services across the country.
This growth was accompanied by a significant expansion of agent networks. The number of registered mobile money agents increased from 501,399 to 602,470, a substantial quarterly growth of 20.2% that represents 101,000 new agents added during the quarter.
Safaricom remains the market leader in the mobile money market, accounting for 89.1% of mobile money subscriptions. The company’s continued investment in converged digital solutions has been supported by the M-PESA Fintech 2.0 platform upgrade, which has significantly enhanced system capacity. The upgraded platform is designed to support significantly higher transaction volumes and enables the rollout of new digital financial products and services. This scale is further reflected in Safaricom’s FY26 performance, where the Kenya ecosystem processed approximately 46.41 billion transactions valued at KSh 41.68 trillion. Importantly, the platform continues to be driven by high-frequency, low-value transactions. During FY26, Safaricom facilitated approximately 17.1 billion Kadogo transactions, accounting for 36.8% of total M-PESA transaction volumes. This demonstrates the extent to which small-value digital transactions support day-to-day liquidity needs for households, informal businesses, and micro-enterprises.
M-PESA’s continued evolution beyond payments and money transfers is increasingly evident through the expansion of savings, investment, insurance, and wealth management products.
As of 15 June 2026, Ziidi Trader has attracted approximately 688,000 opt-ins and over 103,000 active traders. Ziidi Trader platform has facilitated 533,000 trades involving 171 million shares and a traded value of approximately KSh 1.9 billion.
The most mature product within the ecosystem is Ziidi MMF, which has recorded approximately 7.7 million opt-ins, with 2.42 million active investing subscribers and assets under management (AUM) of approximately KSh 19.8 billion. This makes it the largest investment product within the M-PESA ecosystem and indicates strong consumer appetite for low-entry digital investment solutions. Insurance products also demonstrate significant market potential. Tuunza has attracted approximately 759,000 opt-ins, with 87,000 customers purchasing cover, covering more than 205,000 lives through over 7,100 active policies.
The Shariah-compliant investment offering, Ziidi Shariah, has achieved approximately 836,000 opt-ins, translating into more than 102,000 investing subscribers and assets under management of approximately KSh 154 million.
Products targeting businesses and capital markets participation are also gaining traction. Ziidi Biashara has recorded approximately 688,000 opt-ins, with more than 102,000 active traders, while Ziidi Trader has similarly attracted approximately 688,000 opt-ins and over 103,000 active traders. The platform has facilitated approximately 533,000 trades, involving 171 million shares and a traded value of approximately KSh 1.9 billion.
At the lower end of the savings spectrum, Ziidi Pochi has registered approximately 1.46 million opt-ins, with nearly 196,000 active saving users and assets under management of approximately KSh 318 million. This indicates continued demand for informal, accessible digital savings products designed for smaller and more frequent transactions.
These developments suggest that mobile money platforms are increasingly evolving into broader financial ecosystems that support savings, investment, insurance, and participation in capital markets. The continued expansion of these services demonstrates the growing role of mobile money providers in deepening financial inclusion and expanding access to formal financial products across different customer segments.