As digital channels continue to reshape how Kenyans purchase insurance, Old Mutual General Insurance Kenya (OMGIK) is taking a clear stance: human intermediaries aren’t going anywhere.
The insurer is doubling down on its agent and agency network, betting that trusted advisors remain the most effective bridge to customers in health, medical, SME, and general insurance — segments where buying decisions rarely happen without conversation, explanation, and reassurance.
“Insurance remains a trust business,” said OMGIK Managing Director Japheth Ogalloh at a ceremony honouring the company’s top-performing agents. “Customers need advice, guidance and reassurance, especially when making decisions about health, business and family protection. Our agents and agency partners play that critical role every day.”
Old Mutual Group CEO Arthur Oginga echoed that sentiment, but with a challenge built in. Customer expectations are evolving, he argued, and that means the advisor’s role must evolve too — from product seller to holistic financial guide.
“Customers increasingly see Old Mutual as one Group that can help them meet different financial needs — from insurance and investment to savings and other financial solutions,” Oginga said. “That means the role of the advisor must also evolve from selling a single product to understanding the customer’s broader needs and helping them plan for their financial ambitions.”
To back that vision, OMGIK has invested in its intermediary infrastructure over the past year. The company launched Anchor 360, an agent support platform focused on engagement and performance management, and partnered with Agencify to give independent agents digital tools for customer management, sales growth, and operational efficiency.
The results of that investment were on display at the 2025 OMGIK Agents Awards Breakfast. The company’s top two overall agents alone generated a combined KES 214 million in Gross Written Premium — a figure that makes a compelling case for the agency channel’s continued relevance.
Rone Insurance Agency claimed the Overall Best Agent title at Bishop Branch with KES 139 million in GWP, while Margaret Wangui Njuguna earned the same honour at Kimathi Branch with KES 75 million. Beatrice Wanjiku Kariuki stood out for sustainable performance, taking home multiple awards for general insurance production, portfolio diversification, and customer retention — adding to her recognition as Association of Kenya Insurers Agent of the Year and her record of three Kimathi Branch Agent of the Month awards.
Top performers were also rewarded with local, regional, and international incentive trips for consistently surpassing targets and demonstrating sustained growth.
The picture OMGIK is painting is one of complementarity rather than competition: digital tools amplifying human expertise, not replacing it.