Kenya Cane officially launched its latest product innovation, Kenya Cane Lemon & Ginger, at a well-attended event held at MKU Pavilion Grounds in Thika on Saturday, July 26th, 2025.
The launch event drew hundreds of attendees and featured performances by prominent local artists.
The event was headlined by Arbantone artist Toxic Lyrikali, with MC Azeezah serving as the master of ceremonies. DJ Gibbz Tha Daq Child provided musical entertainment between performances, while additional acts including Tipsy Gee, Ayrosh, and Stage Revolution Band contributed to the day’s entertainment lineup.
Tipsy Gee holding it down at the launch of KC Lemon & Ginger
“The turnout, the energy, and the love for the new Lemon & Ginger variant were phenomenal,” said Victor Adada, Brand Manager, Kenya Cane. “We launched this product to celebrate our consumers’ evolving taste and to bring a fresh, local twist to the table and we’re proud of how strongly the market is embracing it.”
The new Kenya Cane Lemon & Ginger variant combines the brand’s traditional spirit base with citrus and spice flavoring, targeting consumers seeking innovative taste experiences while maintaining the brand’s authentic Kenyan positioning.
The launch event strategy focused on direct consumer engagement, allowing attendees to sample the new product while experiencing live entertainment that reflects contemporary Kenyan music culture.
Toxic Lyrikali performing his latest hit at the launch of KC Lemon & Ginger
The brand positioned the launch as part of its ongoing innovation strategy to meet evolving consumer preferences in the spirits market.
Kenya Cane’s expansion into flavored variants represents the company’s response to growing demand for premium spirits with local appeal. The Lemon & Ginger variant joins the brand’s existing portfolio as it seeks to strengthen its market position among young urban consumers.
The event’s success in Thika demonstrates the brand’s strategy of engaging consumers in regional markets beyond Nairobi, indicating potential for broader geographic expansion of new product launches.
Kenya Cane Lemon & Ginger is now available at select retail outlets across the country. The company has indicated plans for additional marketing activations to support the product launch in coming months.
