Airtel Africa has been announced as the official partner for the TRACE Awards & Summit 2025, a premier event dedicated to celebrating the rich creativity and cultural diversity of Africa.
Set to take place from February 24-26 in the picturesque Zanzibar, this partnership highlights Airtel Africa’s commitment to innovation and community connectivity across the continent.
The TRACE Awards & Summit has become a pivotal event for recognizing and promoting African artistry. This collaboration is a testament to Airtel Africa’s mission of bridging gaps and enhancing connections throughout Africa and beyond.
Event Highlights
- Summit Dates: February 24-25, 2025
- Awards Ceremony: February 26, 2025
- Location: The Mora 5* Luxury Resort, Zanzibar, Tanzania
The TRACE Summit will feature engaging discussions, workshops, and networking opportunities tailored for artists, industry professionals, and cultural enthusiasts. Key topics will include the impact of technology on the creative economy, branding strategies, and the future of African entertainment.
The TRACE Awards will honor outstanding talent across 28 categories of African music, celebrating the continent’s most influential artists. Held at the stunning Mora Zanzibar Resort, the ceremony will include live performances, exclusive presentations, and global broadcasts in English, French, and Portuguese, reaching over 200 countries. With an anticipated audience of 500 million viewers worldwide, the TRACE Awards promises to be a landmark event for African culture.
In the lead-up to the main event, the TRACE Awards Tour will bring celebration to key cities across Africa and the diaspora. This traveling showcase will feature live performances, interactive fan experiences, and opportunities for communities to connect with their favorite artists.
Rohit Marwha, Group Chief Marketing Officer at Airtel Africa, expressed, “At Airtel Africa, we believe that creativity and connectivity go hand in hand. Our partnership with the TRACE Awards & Summit 2025 reflects our unwavering commitment to empowering African talent and fostering an environment where innovation thrives.”
Olivier Laouchez, Co-Founder & Executive Chairman of TRACE, added, “The collaboration with Airtel Africa is a natural fit as both organizations share a vision of celebrating Africa’s dynamic creativity and fostering opportunities for growth. Together, we aim to deliver an event that inspires and uplifts.”