Kenya Breweries Ltd (KBL) brand Tusker Premium Cider will be hosting a fine dining experience this Valentine’s Day in partnership with Mawimbi Restaurant as part of its month-long campaign dubbed “Cheers to our real ones” to celebrate the most affectionate day of the year.
As Valentine’s Day draws near, the brand will be looking to engage consumers by creating moments to celebrate friendships and real connections away from the traditional definition of Valentine’s as a “lovers’ only” day.
“Cheers to our real ones” campaign is designed to celebrate consumers and their squads and will involve both on and off-trade activations, such as intimate events and Tusker Cider package deals with complimentary gifts available at select retail outlets across the country and on EABL’s E-commerce platform ke.thebar.com.
“We firmly believe in the power and influence of friendship, recognizing its ability to uplift spirits, strengthen bonds, and enrich lives, and what better occasion to honor our genuine connections than on Valentine’s Day,” said Victor Adada, Shopper Manager, Tusker Cider.
Tusker Cider kicked off the month-long activation last weekend at Movenpick Hotel and will be hosting similar experiences across Nairobi with a culmination in Eldoret. Consumers will also have a chance to win soiree picnics for groups of up to 20 friends at selected locations for select purchases of Tusker Cider on ke.thebar.com. The brand also has partnerships with Art Caffe Markets and The Waterhole to reward consumers throughout the month of love.
Consumers are invited to join the band this Wednesday, 14th February at Mawimbi Restaurant from 6 pm for an exclusive Valentine’s Day experience that will include a delectable dinner menu and custom cider cocktails, complete with live music experience by Siluette Band among other delightful surprises.