Chrome unveiled Chromoka, a National Consumer Promotion (NCP) that doubles as a cultural initiative and a rewards program.
The company frames Chromoka not merely as a marketing campaign but as a living movement that underscores Chrome’s ongoing engagement with society’s pulse and its pledge to enrich lives beyond the bottle.
Chromoka blends the brand name with the Swahili term “Omoka,” meaning to make or create, signaling Chrome’s ambition to be a catalyst for those pushing boundaries, achieving success, and leaving a lasting footprint.
The initiative reflects Chrome’s evolution from a beverage brand into a widely recognized cultural touchstone that champions authenticity, creativity, and communal celebration. It also serves as a moment to reflect on the past decade while reaffirming a commitment to supporting the aspirations of its consumer base for the next ten years and beyond.
Andrew Kilonzo, Country Managing Director at East African Breweries Limited (EABL), commented, “For a decade, Chrome has been more than just a beverage; it’s been part of countless cultural moments, a witness to joy, creativity, and connection. Chromoka is our way of recognizing this journey, celebrating our culture’s vibrant tapestry, and reinforcing our purpose to contribute meaningfully to it. We believe in the power of individual expression and the strength of community, and Chromoka embodies that belief.”
The Chromoka NCP is a consumer engagement and prize-reward program designed to resonate with Chrome’s anniversary and its cultural pillars. The prizes are curated to empower and inspire participants, aligning with the brand’s values and broader cultural aims.
Mark Mugisha, Marketing and Innovations Director at KBL, emphasized, “Chromoka is about celebrating, empowering, and connecting. We’ve designed rewards that support the creative economy and cultural landscape. Picture an aspiring creator benefiting from a content-creation masterclass or participants receiving cash rewards to fuel their ambitions. As part of the 10-year celebration, we’re awarding ten winners with Ksh 1,000,000 each. The campaign aims to reach and reward more than 110,000 consumers nationwide, generating widespread excitement and shared celebration.”
Operational details reaffirm Chrome’s commitment to responsible consumption. The Chromoka NCP is restricted to legal drinking-age participants.
Entry requires purchasing a Chrome bottle, scratching the label to reveal a code, and sending it to short code 22110. The company invites consumers to participate in a program designed to foster connection, creativity, and celebration across the market.
