TECNO has commenced a 100-pitch renovation program aimed at boosting grassroots football across African communities, with the inaugural project breaking ground at Austin Grounds in Mulango Kubwa, Mathare, Kenya.
Announcing the initiative in tandem with TECNO’s role as Official Global Partner of AFCON Morocco 2025 and the East African edition in 2027, the company underscored its strengthened ties with the Confederation of African Football, building on its prior sponsorship of the 2023 tournament.
“At TECNO, our AFCON partnership goes beyond elite competition; it’s about investing in the grassroots, the true heartbeat of the game,” said Hashim Kamau, Member of the County Assembly for Kinyago California Ward, during the groundbreaking at Austin Grounds. “Football is more than a game; it’s hope.”
Area Chief Angela Nzioka attended alongside local youth as the project kicked off.
The renovations will upgrade informal settlements’ fields and expand access to safe sports infrastructure in disadvantaged communities where such facilities are scarce and structured engagement opportunities are limited.
TECNO becomes the first mobile-device company to finance African grassroots sports infrastructure at this scale, signaling a shift toward community-level investment in talent development rather than a sole focus on tournament venues.
