Listed non-banking financial services firm Sanlam Kenya Plc (NSE: SLAM) has officially rebranded as Sanlam Allianz Holdings (Kenya) PLC, now operating under the name SanlamAllianz Kenya.
The rebrand follows the formation of a strategic joint venture between South African financial services giant Sanlam and global insurer Allianz, creating Africa’s largest non-banking financial services entity.
Combined, the partners bring over 200 years of experience across the continent and beyond.
Speaking on the rebrand, SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo said the new identity reflects the firm’s continental ambitions and commitment to delivering tailored non-banking financial services.
He confirmed that the company’s subsidiaries, Sanlam Allianz Life Insurance (Kenya) Limited and Sanlam Allianz General Insurance (Kenya) Limited, will continue to be led by Jacqueline Karasha and George Kuria, respectively.
Dr Tumbo emphasized that the rebrand, approved by shareholders and regulators, marks a new phase of innovation and enhanced client experience.
“The rebrand heralds a new dawn for us as SanlamAllianz, strengthening our corporate commitment to provide quality, client-focused life and general insurance products,” he said. The firm plans to leverage the wider SanlamAllianz network and expertise to deliver advanced financial solutions.
SanlamAllianz operates in 26 countries, with a total group equity of over 33 billion South African rand (around 2 billion euros).
SanlamAllianz CEO Heinie Werth added, “Our ambition is to be among the top three players in all our markets. We will fully support SanlamAllianz Kenya in achieving this goal, following a shared-value approach with staff, clients, partners, and the communities we serve.”
The group’s strategy is anchored on four pillars:
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Markets and clients: Expanding client access to life and general insurance products through innovative, client-focused solutions.
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Economic and social impact: Promoting environmental, social, and governance (ESG) principles to positively influence local economies.
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Financial: Delivering consistent financial performance and economic value to shareholders.
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People: Building and retaining a skilled workforce through a high-performance, engaging culture.
The partnership positions SanlamAllianz Kenya to collaborate with a market-leading international network, share expertise, and develop solutions that empower future generations to achieve financial security and prosperity.
