Absa Bank Kenya
Carolyne Kendi has been appointed as the Chief Marketing Officer of Absa Bank Kenya PLC effective 15 December 2022.
Kendi has experience in marketing and brand building having worked in multiple industries and markets across East, West and Southern Africa.
She has worked in leading corporates that include Unilever, Diageo and, most recently, Safaricom. At Safaricom, she was Head of Segment Marketing & Go To Market Strategy leading the growth of customer acquisition, usage & loyalty connectivity and content business.
At Absa, she will lead the next phase of the brand’s growth journey, focusing on entrenching its purpose of supporting Kenya’s economic transformation.
She will also be responsible for providing direction and oversight in the strategic areas of Brand, Marketing, Communications and Corporate Relations.
Kendi has an MBA in Strategic Management from the United States International University – Africa, a Bachelor of Commerce Degree from the University of Nairobi and a Post Graduate Diploma from the Chartered Institute of Marketing (CIM-UK).
Absa Bank Kenya Chief Executive Officer Jeremy Awori has stepped down to pursue another career opportunity outside Absa Group effective on 31st October 2022.
Jeremy has been at the helm of the bank from 2013 after he took over from Adan Mohamed who was appointed to the Cabinet.
Before this he was the CEO of Standard Chartered Tanzania where during his tenure, the bank rebranded from Barclays to Absa Bank Kenya.
“Jeremy has been instrumental in driving growth and transformation of our business over the past decade and under his outstanding leadership. Absa Bank Kenya has evolved into a modern day business that all our stakeholders can be proud of.” said Mr. Charles Muchene, Chairman of the Absa Bank Kenya Board.
“I am honored to have led Absa Kenya in making a difference in our society while achieving significant milestones over the past decade. I am confident that Absa Kenya will scale greeter heights going into the future. I thank the Board of the Absa Bank Kenya and Absa Group for the opportunity and pay special tribute to Absa Kenya staff and customers for the honor to serve.” said Jeremy Awori, CEO and Managing Director, Absa Bank Kenya.