The report further shows that Jomo Kenyatta International Airport remains the major point of entry with 681,811, Moi International Airport recorded 40,355 arrivals with other airports showing a significant increase in arrivals.
During the event, CS Balala launched multi-lingual destination videos targeting both key and emerging markets.
The videos target the global traveler and put the destination top of mind among potential travelers and investors from various source markets across the world.
“As part of our strategy to continue engaging travelers from across the world, we are ensuring that we reach every market and the best way is to make sure we can communicate to them in their own languages. The videos we are launching today have been translated into various languages for better and wider reach amongst audiences in our key source markets. So far, we have translated to native languages targeting the following countries: China, France, Spain, Italy, Germany, and Arabic- speaking countries” Said CS Balala
The video which highlights Kenya’s diversity in tourism offerings and experiences will be amplified on Magical Kenya’s social media assets for wider reach and awareness of the destination.
They highlight cultures, cuisine, vibrant cities, adventure, and other experiences that punctuate the destination’s diversity