Samsung Electronics East Africa Limited has confirmed its participation in the upcoming Kenya Korea Partnership Week, scheduled for October 1st and 2nd, 2024, at the JW Marriott Westlands Nairobi. The event will include several major Korean corporations, emphasizing the deep economic ties between Korea and Kenya, particularly in the areas of innovation, cooperation, and mutual growth.
For this year’s event, Samsung will showcase an array of advanced consumer electronics under the theme Why Samsung. This exhibition will highlight how Samsung’s technology is shaping the future of smart home living, delivering the latest in home entertainment and appliances to Kenyan consumers.
Rahul Kochhar, Business Head, Consumer Electronics Division at Samsung Electronics East Africa, highlighted the significance of the Kenya Korea Partnership Week for fostering economic development: “This partnership week represents a fantastic opportunity to strengthen the Kenya-Korea relationship, showcasing technological advancements that not only enhance people’s lives but also contribute to economic growth. At Samsung, we are committed to providing Kenyans with innovative products that simplify their lives, increase productivity, and offer a glimpse into the future of smart home living.”
The Kenya-Korea partnership has been instrumental in driving Kenya’s digital transformation and infrastructure development. Samsung is leading through its investments in ICT and consumer technologies. The partnership has fostered collaboration in areas such as smart cities and the digital economy, which has helped create jobs and uplift living standards in Kenya.
Sam Odhiambo, Head of Consumer Electronics Business in Kenya, Samsung East Africa, added: “Kenya’s dynamic market presents a unique opportunity for Samsung to introduce world-class solutions that cater to the needs of the growing tech-savvy population. Our focus is on delivering innovations that align with the aspirations of the Kenyan people, and this event allows us to connect directly with local business leaders, forging partnerships that will drive further technological adoption across the country.”
The Kenya Korea Partnership Week aims to unite businesses from both countries to explore collaborations that drive growth, employment, and technological progress. The event also strengthens the strategic partnerships between Kenya and Korea, unlocking opportunities for mutual economic benefit.
Samsung Electronics East Africa will engage with Kenyan business leaders, SMEs, and entrepreneurs at the event, underscoring its commitment to advancing innovation and enhancing consumer experiences in the region.
Featured products at the event will include the 2024 Neo QLED 98-inch TVs, 47-inch Odyssey monitors, Samsung washing machines, and microwave ovens. These products are designed to modernize homes by offering both efficiency and immersive experiences that cater to the evolving needs of Kenyan households.
About Samsung Electronics Co. Ltd.
Samsung is a global leader in inspiring and shaping the future with groundbreaking ideas and technologies. The company is redefining the fields of TVs, smartphones, wearables, tablets, home appliances, network systems, memory systems, LSI foundry, and LED solutions, all while delivering a connected experience through its SmartThings ecosystem. For more news, visit the Samsung Newsroom at news.samsung.com.