Yellow Card, a stablecoin payments startup operating in 34 countries, has announced plans to discontinue its retail operations as part of a strategic shift toward serving enterprise clients exclusively.
In an email sent to users on October 29, the Nigeria-founded fintech urged customers to withdraw all funds from its app before December 31, after which retail withdrawals will be disabled. Accounts with zero balances received a follow-up notice on November 1, indicating they would be deactivated the following day.
According to the company, any unclaimed funds after the deadline will be locked but can later be retrieved upon proof of ownership.
From January 1, 2026, Yellow Card will focus entirely on its institutional-grade stablecoin infrastructure, targeting businesses in need of cross-border payment and treasury solutions.
“Over the years, we’ve seen a drastic increase in demand from businesses seeking seamless cross-border payments and treasury management,” said John Colson, Chief Marketing Officer at Yellow Card, in an interview with TechCabal.
This clear market signal gave us the conviction to make this strategic decision.
Founded in Nigeria in 2019, Yellow Card has evolved from a retail crypto exchange into one of Africa’s most established digital asset infrastructure providers.
The firm supports stablecoin transactions, fiat settlement rails, custody wallet services, and local stablecoin issuance, positioning itself as a major player in digital finance across emerging markets.
The company’s footprint now spans major economies such as Brazil, India, Mexico, and China, alongside financial centers like Singapore and Hong Kong.
Colson emphasized that the exit from retail does not represent a departure from the company’s founding mission but a natural progression in response to market demand.
“We’re doubling down on what we do best — building regulated, enterprise-grade infrastructure that helps businesses scale efficiently,” he said.
The move is a sign of a growing trend among African fintechs shifting toward B2B digital payment solutions, as enterprises increasingly seek stable, blockchain-based alternatives for cross-border transactions and treasury management.
