Delta and Redington Gulf Sign Partnership to Distribute UPS Systems
The agreement is expected to create synergies resulting from the integration of Delta’s state-of-the-art UPS systems and Redington Gulf’s local market expertise.
Delta, a global leader in power and thermal management solutions, today announced the signing of a partnership agreement that designates Redington Gulf as its authorized distributor of its Uninterrupted Power Supply (UPS) systems in East Africa. Redington Gulf is a prominent distributor specialized in providing end-to-end supply chain solutions in this high-growth market in East Africa. The aforementioned agreement is expected to create synergies resulting from the integration of Delta’s state-of-the-art UPS systems and Redington Gulf’s local market expertise, partner ecosystem and services platform to ultimately enhance the power reliability, protection and efficiency of various mission critical applications in the region.
Speaking about the announcement, Mr. Motaz Al Ma’ani, Senior Director & General Manager, Middle East & Africa, Delta Electronics EMEA Region, stressed that the growth of a business should never be at risk of limitation or delay due to avoidable technical restrictions of existing power hardware. He also added that with its Data centre and UPS solutions, Delta delivers a competitive edge to companies that are reliant on first rate power solutions.
“Delta’s flexible and scalable UPS solutions are built to be easy to expand as required and to accommodate the demand for power protection” said Mr. Al Ma’ani. “We are committed to improving the solutions we offer through advanced technology and innovation, to ensure that we meet the needs of our consumers while delivering utmost value and efficiency,” he concluded.
Commenting on the agreement, Redington Gulf President, IT Volume Africa, Mr. Aloysius Fernandes, said that the partnership would reinforce its vision of being the leading Value-Added Distributor and Service Provider for all global brands in IT and Telecommunications for Middle, East, Africa, Turkey and CIS countries.
“We are excited to be affiliated and named as the distributor of choice for the world recognized brand, Delta Electronics. Indeed, this is a great addition to our growing portfolio,” he stated.
The announcement is timely and comes as a relief to many companies, as the lack of a stable electricity supply is often cited as a major constraint of doing business in East Africa. It is estimated that power outages often lead to losses of 1% -2% of the annual GDP. 78.9% of businesses in the region report having experienced electrical outages. In a typical month, the number of outages is about nine, with the average duration of an outage lasting for six hours – which has a considerable impact for any business competing in today’s always connected, digital economy.
Delta’s entry into East Africa – as supported by Redington Gulf – will see businesses gain access to a stable and consistent power supply even during supply failures, which will greatly reduce costs to a business and drive competitiveness while ensuring operations continue to run smoothly.