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Stanbic Galvanizes East Africa Growth at Kampala Summit

by Brian Yatich
written by Brian Yatich

More than 400 business leaders, policymakers, investors, and regional integration experts have convened for the 3rd Stanbic East Africa Business Summit, a premier platform dedicated to unlocking East Africa’s economic potential through trade, investment, and cross-border collaboration.

Held over two days under the theme “Connected & Resilient: Scaling East Africa’s Regional Advantage,” the event is hosted by Stanbic Bank Uganda and the Standard Bank Group. Discussions will center on deeper regional integration, infrastructure development, financial innovation, and cross-border collaboration as catalysts for sustainable growth in one of Africa’s most dynamic regions.

The summit was officially opened this morning by Hon. Oryem Okello, Minister of State for Foreign Affairs (International Affairs). He was joined by senior leaders from both the public and private sectors, including:

  • Patrick Mweheire, outgoing Regional Chief Executive for East Africa, Standard Bank Group
  • Dr. Joshua Oigara, incoming Regional Chief Executive for East Africa, Standard Bank Group
  • Mumba Kalifungwa, Chief Executive of Stanbic Bank Uganda

Mumba Kalifungwa underscored the region’s transformation, noting that Uganda’s evolution from a landlocked to a land-linked economy is unlocking cross-border movement of goods, services, and opportunities. “As the region integrates, Stanbic’s role is to ensure that when businesses bank with us in Uganda, they are banking across East Africa — with the support and reach to grow into new markets,” he said.

The summit features a robust agenda of panel discussions and keynote addresses addressing:

  • Cross-border trade and regional supply chains
  • Infrastructure development and climate resilience
  • Private capital flows and finance for growth
  • Leveraging East Africa’s youthful demographic dividend

Patrick Mweheire described East Africa as being on the cusp of extraordinary growth, driven by its young population, abundant natural resources, fertile land, and deeper regional integration. He cautioned that sustaining growth will require collaborative leadership, strategic investment, and bold action to tackle challenges such as youth unemployment, access to affordable credit, and climate change.

Launched in 2023, the Stanbic East Africa Business Summit has tripled in scale and influence, with prior editions in Kenya and Tanzania. This year’s gathering marks the first hosted in Uganda and coincides with a leadership transition at Standard Bank Group, as Dr. Joshua Oigara becomes the new Regional Chief Executive for East Africa.

Dr. Oigara highlighted Standard Bank’s commitment to enabling regional transformation through financing trade, fostering innovation, and supporting enterprises to scale across borders. “Through collaboration and investment, we can unlock the full potential of East Africa and drive inclusive, sustainable growth for generations to come,” he stated.

Delegates will use the summit to forge partnerships, exchange ideas, and shape a shared vision for an integrated, resilient, and prosperous East Africa. Stanbic Bank Uganda notes its affiliation with Standard Bank Group, Africa’s largest financial services organization, which commands a presence in 20 African countries and a 160-year continental legacy.

As East Africa advances its regional integration agenda, the summit aims to catalyze actionable commitments that accelerate trade, infrastructure, and financial ecosystems across the region.

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Safaricom Business Convenes Cybersecurity Leaders Ahead of Major Industry Summit

by Jacky Muraba
written by Jacky Muraba

Safaricom’s Enterprise division, Safaricom Business, hosted an exclusive cybersecurity briefing today, convening over 50 senior IT and security executives to address strategies for strengthening enterprise resilience in the face of escalating cyber threats.

Organized during Cybersecurity Awareness Month, the session offered participants an in-depth examination of Safaricom’s Managed Security Operations Centre (MSOC) and its capabilities in enabling businesses to detect, prevent, and respond to cyberattacks more effectively.

“Enterprises can no longer treat security as an afterthought; it has become central to business continuity and reputation management. Through our MSOC, we provide organizations with the tools and expertise necessary to identify threats early and respond decisively,” stated Frankline Okata, Acting Chief Enterprise Business Officer at Safaricom PLC (NSE: SCOM).

Participants observed live threat simulations and demonstrations of MSOC’s analytics-driven monitoring capabilities, illustrating how the platform enables real-time threat detection and response. Safaricom’s cybersecurity specialists also presented a roadmap of forthcoming services aimed at further strengthening enterprise security posture.

Data from the Communications Authority of Kenya indicates a significant uptick in cyberattacks targeting the country this year, with 4.6 billion threats recorded in the second quarter alone. Primary factors include system vulnerabilities, inadequate patching protocols, and the emergence of AI-driven attack vectors.

Nicholas Mulila, Chief Corporate Security Officer at Safaricom PLC, emphasized the rapidly evolving threat environment, pointing to increased incidents of ransomware, phishing campaigns, and insider threats targeting Kenyan enterprises.

“The question is no longer if a business will be targeted, but when. We encourage our partners and customers to maintain awareness of existing threats and pursue appropriate mitigation strategies. Safaricom is committed to serving as a trusted partner, helping businesses withstand and recover rapidly from these increasingly sophisticated threats,” Mulila noted.

The breakfast briefing serves as a lead-in to the Safaricom Cybersecurity Summit 2025, scheduled for October 16 in Nairobi. The summit is expected to bring together over 450 industry leaders, regulators, and partners under the theme “Powering Progress, Securing Growth.

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AfricaBusinessNews

Afreximbank Extends $100 Million Credit Line to NBS Bank to Boost Malawi’s Trade Finance

by Jacky Muraba
written by Jacky Muraba

African Export-Import Bank (Afreximbank) has extended a $100 million line of credit to NBS Bank Plc Malawi through its Afreximbank Trade Facilitation Programme (AFTRAF), representing one of the largest such facilities granted to a Malawian financial institution.

The agreement, finalized during the recent Intra-African Trade Fair 2025, is designed to bolster NBS Bank’s trade finance capabilities and enable the institution to meet increasing demand from its commercial clients. The facility has been specifically structured to support the importation of critical commodities into Malawi, including fertilizer, pharmaceuticals, and fuel.

Strategic Partnership for Trade Growth

Haytham El Maayergi, Executive Vice President of Global Trade Bank at Afreximbank, emphasized the strategic significance of the partnership during the signing ceremony. “This $100 million facility demonstrates Afreximbank’s commitment to supporting Malawi’s trade aspirations as one of its member states,” he said, noting that it also reflects the longstanding relationship between Afreximbank and the NBS/NICO group.

The agreement was signed by El Maayergi and Temwani Simwaka, CEO of NBS Bank, marking a significant expansion of the bank’s trade finance operations.

El Maayergi expressed confidence that the facility would enable NBS Bank to support growing customer demand for trade services, particularly for strategic commodities essential to Malawi’s agricultural productivity, healthcare system, and economic stability. Importantly, the facility also provides NBS Bank with a confirmation line from within Africa, reducing reliance on external financial intermediaries.

Strengthening Africa’s Trade Infrastructure

The AFTRAF programme serves as a key mechanism for enhancing confidence in international trade settlements and improving correspondent banking relationships across the continent. By providing trade confirmation services, guarantees, and irrevocable reimbursement undertakings, the programme addresses critical gaps in Africa’s trade infrastructure while supporting both intra-African trade and the importation of essential goods.

Continental Context

The timing of the agreement is significant, coinciding with IATF2025, which concluded in September as one of the most successful editions of the continental trade exposition. The seven-day event attracted over 112,000 visitors from 132 countries and generated $48.3 billion in trade and investment deals, demonstrating robust appetite for African commerce.

The credit facility aligns with Afreximbank’s mandate of promoting both intra-African and extra-African trade, positioning regional financial institutions to play a more active role in facilitating cross-border commerce as the African Continental Free Trade Area continues its implementation across the continent.

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Carrefour Offers 50% Discounts, KES 9M Prize Draw in Two-Week Brand Festival

by Jacky Muraba
written by Jacky Muraba

Carrefour has launched its second annual Brand Festival, a two-week promotional campaign offering discounts of up to 50 percent alongside a prize draw worth an estimated KES 9 million.

The Grand Brand Festival, running from 19 September to 2 October 2025, features reduced prices across groceries, fresh produce, electronics, personal care products, and household essentials. The promotion is available across all 29 Carrefour stores nationwide and through the retailer’s mobile application.

Customers purchasing selected products from participating brands will automatically enter a draw to win prizes including two cars, school fees support, and fully paid holiday packages. Winners will be announced through a series of online and live draws scheduled between 26 September and 8 October.

This year’s festival places emphasis on Kenyan suppliers, with the retailer featuring and promoting products from local brands as part of its commitment to supporting domestic producers. Majid Al Futtaim, which operates Carrefour in Kenya, sources 99 percent of its products locally.

The promotion represents Carrefour’s largest annual consumer campaign, designed to drive foot traffic and boost sales during the tail end of the third quarter. The retailer has expanded its presence in Kenya significantly over the past year, recently opening its 30th store at Waris Mall in Ruai.

Carrefour operates 25 stores in Nairobi and surrounding areas, four in Mombasa, and one in Kisumu, serving customers through both physical outlets and digital platforms.

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Carrefour Expands Self-Checkout Service to Two Rivers Mall

by Jacky Muraba
written by Jacky Muraba

Carrefour has launched self-checkout services at its Two Rivers Mall outlet, becoming the retailer’s 12th location in Nairobi to offer the technology as part of its broader digital transformation strategy.

The service, introduced on 24 September 2025, features an upgraded Android-based system designed to deliver faster and more seamless transactions. The interface mirrors familiar smartphone layouts, allowing customers to scan items and complete purchases with minimal friction.

Shoppers can pay using multiple methods including mobile money, bank cards, MyCLUB loyalty points, or Carrefour gift cards, providing flexibility at checkout.

The rollout forms part of Carrefour’s wider push into retail technology, which includes the Carrefour mobile app, mobile Scan&Go functionality, and Go Green digital receipts. Majid Al Futtaim, which holds exclusive rights to operate Carrefour in Kenya, has positioned these innovations as central to enhancing convenience and customer satisfaction.

The self-checkout expansion comes as retailers across Kenya increasingly adopt automated solutions to reduce wait times and improve the shopping experience. Carrefour operates 30 stores nationwide, with 25 in Nairobi and surrounding areas, four in Mombasa, and one in Kisumu.

Majid Al Futtaim Retail operates over 390 Carrefour stores across 12 markets in the Middle East, Africa, and Asia, serving more than 700,000 customers daily. In Kenya, the company sources 99 percent of its products locally.

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Business

Majid Al Futtaim Opens 30th Carrefour Store in Kenya, Creates 40 Jobs

by Jacky Muraba
written by Jacky Muraba

Majid Al Futtaim has expanded its retail footprint in Kenya with the opening of its 30th Carrefour store at Waris Mall in Ruai, marking another milestone in the company’s growth across East Africa.

The new 1,500-square-metre outlet, which opened on 26 September 2025, has created over 40 new jobs while strengthening partnerships with local suppliers, farmers, and small businesses. The store will serve the wider eastern Nairobi region, offering everyday essentials and fresh produce sourced directly from Kenyan farmers.

With this latest opening, Majid Al Futtaim now operates 30 Carrefour stores nationwide, including 25 in Nairobi and surrounding satellite towns, four in Mombasa, and one in Kisumu. The expansion underscores the company’s commitment to supporting Kenya’s economy while delivering quality, convenience, and value to customers.

Majid Al Futtaim Retail holds exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. The company, which employs 43,000 people globally, has owned assets valued at $19 billion and maintains the highest credit rating among privately held corporates in the region.

In Kenya, Majid Al Futtaim Retail sources 99 percent of its products locally, aligning with the group’s commitment to support local economies, producers, and suppliers. The company also provides omnichannel customer experiences through its physical and digital services, serving over 700,000 customers daily across its markets.

Beyond Carrefour, Majid Al Futtaim operates several other retail brands including HyperMax with 44 locations in Jordan and Oman, Supeco with 15 locations in Egypt, and Myli, its health and beauty brand, with 12 stores across Asia and North Africa.

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AfricaBusiness

Afreximbank and ITC Expand Strategic Alliance to Boost African SME Growth

by Jacky Muraba
written by Jacky Muraba

African Export-Import Bank (Afreximbank) and the International Trade Centre (ITC) have significantly expanded their strategic partnership, setting the stage for enhanced support to small and medium enterprises across Africa and strengthened trade links with Caribbean and Arab markets.

The renewed memorandum of understanding, signed during the recently concluded Intra-African Trade Fair 2025 in Algiers, represents a deepening commitment to unlock Africa’s trade potential through targeted SME empowerment and creative industry development.

Record-Breaking Trade Fair Provides Strategic Backdrop

The partnership announcement came against the backdrop of IATF2025’s remarkable success, with the seven-day continental exposition attracting over 112,000 visitors from 132 countries and facilitating $48.3 billion in trade and investment agreements. The fair hosted 2,148 exhibitors, underscoring the growing appetite for intra-African business collaboration.

Professor Benedict Oramah, Afreximbank’s President and Chairman, emphasized the strategic timing of the announcement. “By choosing IATF2025 as the platform for this expanded partnership, we are highlighting the critical role these platforms play in unlocking SME potential for Africa’s trade-led development,” he said.

Enhanced Focus on Creative Industries and South-South Cooperation

The expanded MoU places particular emphasis on several key areas that could reshape Africa’s economic landscape:

  • SME Competitiveness Enhancement: The partnership will provide targeted support to improve the competitive positioning of African small and medium enterprises in global markets.
  • AfCFTA Capacity Building: Both organizations will work to strengthen private sector engagement with the African Continental Free Trade Area, ensuring businesses can capitalize on continental integration opportunities.
  • Creative Industry Development: A significant focus on sustainable livelihoods through creative industries aims to tap into Africa’s vast cultural and artistic potential.
  • Regional Integration: The partnership will strengthen Africa’s trade relationships with Caribbean and Arab regions, expanding South-South cooperation beyond traditional boundaries.
  • Financial Access: Enhanced support for business financing, with particular attention to small enterprises that often struggle to access capital markets.

Strategic Implications for African Business

Ms. Pamela Coke-Hamilton, ITC’s Executive Director, highlighted the partnership’s broader significance for African trade integration. “Our expanded collaboration will make trade easier, more accessible, and less costly across the continent for all African businesses, including the smallest and those led by women and youth,” she stated.

The timing is particularly strategic as African economies seek to leverage the AfCFTA’s potential. With the continental free trade agreement creating opportunities for increased intra-African trade, the Afreximbank-ITC partnership positions itself as a key facilitator of this transformation.

Looking Forward

The partnership represents more than institutional cooperation—it signals a coordinated approach to addressing Africa’s trade development challenges. By combining Afreximbank’s financial capabilities with ITC’s trade development expertise, the initiative could serve as a model for future continental partnerships.

For African SMEs, particularly those in creative industries and those led by women and youth entrepreneurs, this expanded partnership opens new pathways to global markets while strengthening their capacity to compete effectively in increasingly integrated regional and continental markets.

The success of IATF2025, with its record-breaking deal flow, provides tangible evidence of the appetite for such initiatives and suggests strong potential for the expanded Afreximbank-ITC partnership to deliver meaningful results for African businesses.

 

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Business

Kenya Launches First Corporate Venture Capital Report to Bridge $194 Billion Startup Funding Gap

by Jacky Muraba
written by Jacky Muraba

As Kenya’s startup ecosystem grapples with tightening global venture capital flows, a groundbreaking new report positions the country’s corporate sector as the solution to unlocking critical early-stage funding for local innovators.

The Corporate Venture Capital (CVC) Report: State of Play in Kenya, launched today by the UK-Kenya Tech Hub’s Angel Leads Program and implemented by ViKtoria Ventures, represents the first comprehensive analysis of how Kenyan corporations can transition from passive observers to active investors in the country’s burgeoning startup landscape.

The Funding Reality Check

The timing couldn’t be more crucial. African early-stage businesses face an annual funding shortfall of $194 billion – equivalent to 7% of the continent’s GDP, according to the African Development Bank. Despite Kenya’s reputation as one of Africa’s premier startup hubs, most founders continue to rely heavily on foreign capital, with limited local funding alternatives.

“Startups in Kenya have immense potential, but many struggle to secure early-stage investment,” explained Enos Weswa, Country Director of the UK-Kenya Tech Hub. “The UK-Kenya Tech Hub exists to bridge that gap through training, research, and programmes like the Angel Leads Program, ensuring more founders find capital, customers, and partners right here at home.”

Global CVC Momentum vs. Local Reality

While corporate venture capital has exploded globally – with corporate investors tripling over the past decade and CVC funding surging from $70 billion in 2017 to $130 billion in 2024 – Kenya’s corporate investment landscape remains relatively nascent. Current initiatives are limited to pioneering efforts such as Safaricom’s Spark Fund and Chandaria Capital.

However, the report argues that Kenyan corporates are uniquely positioned to drive startup growth through their established market access, sectoral dominance across telecommunications, fintech, FMCG, and infrastructure, plus rapidly digitising customer bases.

From Sponsorship to Strategic Investment

Stephen Gugu, Co-founder of African Angel Academy and Director at ViKtoria Ventures, emphasized the report’s practical approach during the findings presentation. “This report isn’t theory, it’s a playbook. We spoke directly with corporates and startups and studied real-world examples. Whether it’s Safaricom Spark Fund as a trailblazer, Centum exploring startup interfaces, or Chandaria Capital blending family office and CVC models – the lesson is clear: corporate capital is multiplier capital when deployed with strategy and patience.”

The study challenges corporations to move beyond short-term sponsorships and brand-building exercises toward patient, strategic CVC activity that can unlock new products, distribution channels, and acquisition pipelines while strengthening Kenya’s overall economic ecosystem.

Practical Framework for Corporate Action

Central to the report is the Corporate Venturing Readiness Assessment – a practical evaluation tool for boards and leadership teams. This framework helps corporations assess their governance structures, financial commitments, and non-financial assets including distribution networks, procurement capabilities, and proprietary data before launching or scaling CVC initiatives.

The report also emphasizes ecosystem collaboration, recommending that corporates co-invest alongside angel networks, venture capitalists, and other intermediaries to align expectations and protect startup growth trajectories.

Strategic Imperative, Not Brand Exercise

The report delivers a pointed message about corporate motivation, stating that CVC should focus on “securing tomorrow, not short-term activity.” It warns that corporations treating ecosystem engagement merely as brand PR are missing significant strategic opportunities, while early adopters of strategic CVC will capture first-mover advantages in new customer segments and technology acquisition.

Building Local Investment Capacity

ViKtoria Ventures has already strengthened Kenya’s local investment base through the Angel Leads Program and African Angel Academy, training and mentoring dozens of angel investors. The organization views CVC as a natural extension that can create co-investment opportunities blending corporate scale with angel agility.

“Angel Leads Program is designed to build a pipeline of investors who can fuel the next generation of Kenyan innovation while ensuring strong financial returns,” Weswa noted. “CVC, alongside angel investing, is how we reduce reliance on donor funding and put Kenya’s innovation future in local hands.”

The Window of Opportunity

With Kenya’s venture ecosystem experiencing slower capital inflows amid tightening global VC activity, yet corporates remaining relatively under-engaged despite strategic innovation interests, the report argues that now represents a critical window for corporate action

Early corporate adopters of strategic venture capital stand to capture first-mover advantages in emerging technology sectors, customer acquisition strategies, and new market development – positioning themselves at the forefront of East Africa’s next wave of innovation-driven growth.

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Afreximbank Renews Partnership with AAAM to Drive Africa’s Automotive Industrialisation

by Jacky Muraba
written by Jacky Muraba

African Export-Import Bank (Afreximbank) has renewed its memorandum of understanding (MoU) with the African Association of Automotive Manufacturers (AAAM), strengthening collaborative efforts to advance intra-African trade and investment in the continent’s automotive sector.

The partnership agreement was signed during the recently concluded Intra-African Trade Fair 2025 (IATF2025) in Algiers, Algeria, by Dr. Gainmore Zanamwe, Afreximbank’s Director of Trade Facilitation and Investment Promotion, and Ms. Martina Biene, President of AAAM.

Key Partnership Pillars

The renewed MoU focuses on three strategic areas:

– Regional automotive value chains development

– Automotive financing solutions

– Policy frameworks and capacity building initiatives

Leadership Statements

Speaking during the signing ceremony, Dr. Zanamwe emphasized Afreximbank’s dedication to supporting automotive sector development across Africa.

“This MoU underscores the commitment of Afreximbank and AAAM to strengthen Africa’s industrialisation goals through strategic partnerships. By aligning financial innovation, policy support, and value chain development within the automotive sector, we are fostering a new era of intra-African trade and manufacturing. Our commitment to this initiative demonstrates how Afreximbank’s resources and expertise can transform continental aspirations into tangible economic outcomes,” he stated.

Dr. Zanamwe highlighted that the partnership is expected to catalyze industrialization by promoting local automotive manufacturing, strengthening regional integration, improving trade flows, creating skilled employment opportunities, and reducing Africa’s reliance on second-hand vehicle imports.

Ms. Biene praised the renewed collaboration, stating: “Afreximbank has been a phenomenal partner in our quest to drive growth and industrialisation of the automotive industry on the continent. We are pleased with the renewal of the MoU. Logistics, energy, skills development and financing mechanisms must keep pace with our ambitions. Afreximbank’s leadership is critical in this regard, but so too is the commitment of our governments to invest in infrastructure that connects factories to markets.”

Strategic Framework and Collaborations

The enhanced partnership framework positions AAAM to leverage Afreximbank’s continental reach and trade-promotion expertise. The collaboration will focus on mapping and activating regional value chains, implementing automotive-specific financing solutions, and strengthening national and continental automotive policy environments.

The partnership also envisions collaboration with key continental institutions, including the African Union, the African Continental Free Trade Area (AfCFTA) Secretariat, and the African Organisation for Standardisation (ARSO), to enhance trade facilitation, capacity building, harmonized standards, and mobilization of blended financing.

Looking ahead, Ms. Biene outlined ambitious growth targets: “We must unite with key stakeholders to enable affordable mobility in Africa. The implementation of affordable vehicle and asset financing will unlock the potential the continent has. Despite challenges, the opportunities are immense. With coordinated action, Africa can manufacture at least between 3.5 and 5 million vehicles annually by 2035 – creating jobs for our youth, strengthening local supply chains, and ensuring that the benefits of industrialisation are shared across our continent.”

Africa Automotive Show Highlights

The partnership renewal took place alongside the Africa Automotive Show at IATF2025, which brought together automotive manufacturers, subcontractors, and equipment manufacturers. The event, hosted in collaboration with AAAM, focused on developing regional automotive supply chains across the continent and promoting Africa’s automotive manufacturing potential.

IATF2025, which ran from September 4-10, concluded with remarkable success, attracting over 112,000 visitors from 132 countries and facilitating US$48.3 billion in trade and investment deals. The continental exposition welcomed 2,148 exhibitors.

The Intra-African Trade Fair, organized by Afreximbank, the African Union Commission, and the AfCFTA Secretariat, serves as a unique platform for facilitating trade and investment information exchange to boost intra-African commerce, particularly in support of the African Continental Free Trade Agreement implementation.

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BusinessIndustry

Pepsi Kenya Launches Sting Energy to Tap Into $2.6bn Soft Drinks Market

by Brian Yatich
written by Brian Yatich

Pepsi Kenya, through SBC Kenya, has launched Sting Energy, a premium energy drink targeted at Kenya’s growing base of ambitious consumers.

The brand enters the market with two variants – Red Rush (“Ignite Your Power”) and Gold Rush (“Elevate Your Energy”)—both available in 330ml bottles at a retail price of Ksh 50. Distribution will span major supermarkets, convenience outlets, and neighborhood kiosks nationwide.

The entry marks Pepsi’s bold push into Kenya’s expanding energy drink segment, which recorded a 15% penetration increase between 2021 and 2024.

Sting’s arrival comes with global momentum, having been named the Official Energy Drink of Formula 1 in May 2025, linking the brand to one of the world’s fastest-growing sports.

Kenya’s broader soft drinks market is forecast to rise from US$1.68 billion in 2024 to US$2.61 billion by 2030, according to industry data. Analysts point to heightened consumer demand for functional beverages that combine energy, flavor, and lifestyle appeal beyond basic hydration.

Market research firm Euromonitor ranks energy drinks among the best-performing soft drink categories in Kenya in 2024, fueled by urban lifestyles and the appetite for on-the-go refreshment. Yet despite rapid growth, the segment has faced gaps—existing products are often expensive, inconsistent in taste, or lacking global brand identity.

Sting Energy aims to close that gap with premium packaging, bold flavors, and international credibility at a mass-market price point.

“With Sting Energy, we are igniting a movement,” said Baker Muganda, CEO of Pepsi Kenya.

“Our vision is to give Kenyans an energy drink that fuels ambition, connects them to global passion like Formula 1, and empowers them to push their limits every day.”

“At SBC Kenya, innovation is about creating new possibilities,” added John K’Otieno, Country Manager. “Sting Energy is built for go-getters—students, athletes, and professionals—who demand energy with confidence and global pride.”

Already present in over 30 global markets, Sting Energy is positioned as a lifestyle brand as much as a functional refreshment.

Pepsi Kenya expects it to become the go-to energy drink for the country’s next generation of achievers, offering both performance and cultural identity in every bottle.

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