Kenya Breweries Limited in partnership with Tis the Season hosted a three-day festival aimed at celebrating Christmas moments with family and friends. The annual festival that took place at the Junction Mall Rooftop from 8th to 10th December saw Vocalist Atemi Oyungu and her band treat guests to amazing Christmas carols that set the mood for the festive season.
The three-day festival by Kenya Breweries is the first of a series of activities lined up by KBL this festive season as part of their campaign dubbed “IT’S A WRAP,” which is designed to inspire consumers, offering them the perfect opportunity to craft enduring memories and rejoice with family and friends.
“We are elated by the overwhelming response and joyous turnout at the festival over the weekend. It was an incredible celebration of the season, bringing friends and families together to create cherished memories. The atmosphere was vibrant, with the Junction Mall transformed into a festive wonderland featuring our renowned brands such as Johnnie Walker, Gilbeys, Smirnoff TM, Singleton, Tanqueray, Gordons, Black and White, and Don Julio. The pop-up market offered a delightful array of gifting options for all the guests. “IT’S A WRAP,” campaign is truly coming to life because this was not just an event, it was a celebration of unity, happiness, and the spirit of giving.” Said Jean Okech, Head of Marketing, Spirits, EABL.
Consumers who attended the event had the opportunity to purchase personalized gift hampers for their loved ones and had them wrapped in custom-made wrap paper. All gift hampers contained seedling packs, allowing consumers to contribute to KBL’s environmental sustainability agenda while spreading the holiday cheer.
Over the years, the festive season has been marked with colorful decorations, delicious feasts, and joyous celebrations. The Wrap-Up campaign will further enhance the overall experience during the memorable season.
