Kenyan tourism and travel sectors have agreed to collaborate in efforts to revive business in the tourism industry which is still struggling to recover from the adverse effects of the Covid-19 pandemic.
During a consultative meeting convened by the African Travel and Tourism Association (ATTA), the stakeholders including the Kenya Tourism Board (KTB), Kenya Airways (KQ), Kenya Civil Aviation Authority (KCAA), and the Kenya Tourism Federation (KTF) pledged to enhance cooperation between the government and private players in the sectors, to promote tourism and travel in the country and beyond.
Marketing and advertising are among the key collaboration areas to help revive the sector and also address travel restrictions which saw international tourist numbers drop since the onset of the pandemic in 2020.
In a consultative forum convened on yesterday by the African Travel and Tourism Association (ATTA), the stakeholders including the Kenya Tourism Board (KTB), Kenya Airways (KQ), Kenya Civil Aviation Authority (KCAA), and the Kenya Tourism Federation (KTF) pledged to enhance cooperation between the government and private players in the sectors, to promote tourism and travel in the country and beyond.
“Tourism and Aviation are sectors that are symbiotic and need each other to fully thrive. We have met to ensure that we come up with solutions and a standard way of operating in terms of the safety protocols and also come up with ideas that can propel travel to Kenya,” said Nigel Vere Nicoll, ATTA president.
This new partnership comes at a time when local and regional tourism is improving following campaigns by the government to focus more on domestic and regional visitors as well as the relaxation of travel restrictions by different countries in the world following the reduced number covid infections across the globe.
“We cannot emphasize the role of synergies and partnerships enough as we work towards the re-start of tourism. We must continue to take advantage of the new opportunities in travel, and also look out for the emerging trends,” said Kenya Tourism Board CEO Betty Radier.
ATTA, the forum’s convener, is an intermediary between buyers and providers of travel and tourism services across Africa and has members across 21 African countries including Uganda, Tanzania, and Rwanda, with Kenya contributing 90 members.
The organization resumed operations after 16 countries in Africa, including Kenya, Uganda, Tanzania, and Rwanda, received the global safety stamp by the World Travel and Tourism Council, in recognition of safe travels protocols which promoted the ease of travel into and out of the member countries.
