Residential property developer Rocksand Homes has announced the launch of Phase 2 of its popular Plains View estate in Kitengela.
The new phase targets young middle-class homebuyers as well as older individuals seeking a second home, with units priced at Ksh 5.5 million.
The launch follows the quick sellout of Phase 1, which consisted of 32 stylish three-bedroom bungalows with a contemporary flat roof design.
The initial phase was primarily snapped up by millennials and a small number of Gen Z buyers, laying a solid foundation for the second phase.
“Our mission is to provide affordable and quality housing solutions for all demographics,” said Rocksand Homes General Manager Raisa Wamai. “Young people today are not just dreamers but proactive investors looking to secure their futures through home ownership. We aim to empower them with modern yet affordable housing options that match their aspirations.”
More than 80 percent of Phase 1 buyers were millennials, while 10 percent were Gen Z, a significant share that has challenged the developer to cater to the dynamic needs of this clientele. The remaining buyers were older customers seeking a second home.
Key features that appealed to young buyers included the affordability of the units, safety, flexibility to customize, and an accessible roof that aligns with modern lifestyles. Rocksand Homes said it will use this client feedback as a guide in designing Phase 2 to deliver an enhanced version of the popular model.
Construction of the new phase is expected to take between 12 to 15 months, maintaining the same price point and unit numbers as Phase 1, which had a total cost of Ksh 165 million.
The launch of Phase 2 comes as the Kenyan real estate market sees a growing demand for affordable, high-quality housing, particularly among younger first-time homebuyers.
According to a recent Knight Frank market update, developers must rise to the challenge by offering unique, value-for-money residences that meet the expectations of this increasingly knowledgeable and discerning clientele.
“Homeowners also enjoy the flexibility to select from a range of interior finishes—including tiles, fittings, and paint colours—while choosing between an open or closed kitchen layout, ensuring that each home reflects their style,” Wamai added.
The Kenya Bankers Association’s Housing Price Index (KBA-HPI) also indicates a marked uptick in demand for affordable housing units in the low-market segment, accounting for 62.3 percent of the market in the last quarter of 2023, up from 48 percent in the previous quarter.
