Safaricom (NSE: SCOM) has launched ‘Shangwe @25’, a nationwide promotion celebrating 25 years of connecting and transforming lives across Kenya. The campaign rewards customers with prizes while extending benefits to communities through shared impact projects.
The promotion will create 25 new millionaires, with each winner receiving KES 1 million plus an additional KES 250,000 to fund a community project of their choice, ensuring every win creates a ripple effect that uplifts both individuals and their communities.
Small and micro businesses stand to gain significantly, with 25 enterprises winning Bajaj Tricycles to enhance business mobility. Additionally, five small and micro businesses will win stock worth KES 250,000 every week. For larger enterprises, 15 medium and large businesses will each receive KES 500,000 toward community projects of their choice.
Other prizes include airtime, data bundles, 5G routers, mobile devices, and instant M-PESA cash rewards ranging from KES 100 to KES 10,000.
This festive season introduces the ‘Green Box’ experience, offering customers surprises from devices to festive treats including chicken, goats, and sheep, bringing celebration to homes nationwide.
“For 25 years, Safaricom has been central to Kenya’s transformation, connecting people to people, opportunities, and knowledge. As we mark this milestone, we celebrate the millions of customers, partners, and communities who made it possible. ‘Shangwe @25’ is our thank you, ensuring when one customer wins, their community wins too,” said Peter Ndegwa, Safaricom Group CEO.
The promotion launches through regional activations and market events across the country to ensure widespread customer participation.
How to Enter:
Customers can participate by transacting on M-PESA—sending money, paying with M-PESA, redeeming or using Bonga Points—or purchasing Safaricom products including data bundles, voice bundles, digital products, integrated bundles, or Home Fibre subscriptions and renewals. Post Pay and Home Fibre Family Share customers are also eligible.
Merchants can enter by buying, renewing, or reactivating business solutions such as Buy Goods and Pochi La Biashara.
M-PESA agents conducting deposit or withdrawal transactions of KES 1,000 or more will automatically earn entries.
Under the Citizens of the Future initiative, individuals can nominate schools from their communities for upgrades by visiting www.citizenofthefuture.org
