AI-driven and influencer-powered social commerce platform, Twiva has won two prestigious awards at the Kenya E-commerce Awards held at the Movenpick Hotel.
Twiva took home the top prize for Top Rising Star, Ecommerce Award and secured the first runner-up position for Best Social Commerce Platform.
This win marks a significant moment, as it represents the first official inclusion of the burgeoning social commerce category in the five-year-old Kenya E-commerce Awards. These awards recognize excellence in the shopping, retail, and customer success realms, highlighting businesses that provide exceptional customer experiences.
“We are honored to be recognized by the Kenyan people and appreciate the immense support we receive from our merchants (SMEs), influencers/resellers, and stakeholders,” said Grace Gikonyo, Head of Marketing & Public Relations at Twiva. “Our dedication lies in delivering an unparalleled shopping experience for our users on the platform.”
Peter N. Kironji, CEO and Co-founder of Twiva, emphasized the importance of these awards for entrepreneurs. “These awards are a testament to the hard work and dedication of entrepreneurs who are constantly striving to grow their businesses,” he stated.
“At Twiva, we are committed to revolutionizing the social commerce landscape in Kenya and beyond. By combining AI and the power of social media influencers, we are creating a new way for brands to connect with consumers and achieve tangible results in their sales efforts.”
Twiva’s success comes amidst a period of significant growth in the Kenyan social commerce sector. With 22.71 million internet users and 13.05 million social media users in Kenya as of early 2024, social commerce has become an integral part of the country’s retail landscape.
Recent statistics highlight that 49% of Kenyans have made purchases through social media platforms, underscoring the potential of this rapidly growing market.
Twiva’s innovative approach, which connects brands with authentic influencers promoting products, has created a seamless and engaging shopping experience for users. The platform’s success exemplifies the powerful synergy between technology and human influence in driving business growth and consumer engagement.
As the social commerce landscape in Kenya continues to evolve, with micro and small businesses increasingly embracing social media as their virtual storefronts, Twiva stands at the forefront of this transformation. With a network of over 11,000 influencers, Twiva empowers businesses to harness the vast potential of social commerce.
The platform continues to set new standards for shopping experiences, fostering meaningful connections between brands and consumers.
