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Dominos, Jumia partner diversifying Customer satisfaction

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Pan-African E-commerce platform Jumia has now entered an exclusive partnership with franchise Domino’s Pizza with an aim to reaching more consumers.

Betty Mwangi, Jumia Kenya CEO, spoke of the delight to provide an online platform where consumers are enabled to order their favorite pizza at the click of a button on Jumia Food.

Through a deal signed on Monday by both companies, there is anticipation of a significant growth in business since they are building convenience for their consumers, as the offer will be available on various Domino’s outlets in Nairobi and Mombasa.

She added that the Jumia customers are now guaranteed a wider range of meals on their menu when ordering online.

According to a Jumia food Index 2021, the top most ordered food items in the country came as follows, chicken, pizza and at third position burgers.

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Jumia having over 2000 food vendors on its platform with numerous in Nairobi while Dominos has seven shops in Nairobi, one in Mombasa as it targets more expansion to at least 40 by end of the year.

Having launched its franchise Eat N’ Go in 2012, Dominos has established itself as a food operator in Africa and is currently having a presence in Kenya and Nigeria.

Ryan pape, Eat N Go country managing director, said that as EatnGo, the Master Franchisee for Domino’s Pizza in Kenya, are delighted to expand the accessibility to our products through listing on Jumia for our customers in Nairobi and Mombasa.

He added that the franchise listing on Jumia, gives its customers multiple ordering channels from which to choose as this is critical in a world that thrives upon convenience.

Eat’N’Go which has now established over 180 stores across Africa is eyeing Uganda for its next East African market as its consumers in Nairobi; Westlands, Mombasa Road, Hurlingham, Ngong Road, Dagoretti Road, and Limuru Road, plus consumers in Nyali, Mombasa will now be able to order their pizza and have it delivered via Jumia rides.

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