Fly748.com has announced a KES 3 million Diamond Sponsorship for the second edition of Run 4 Seniors, a fundraising initiative by Mama Ibado Charity (MIC) scheduled to take place on 18 July 2026 at Karura Forest in Nairobi.
The sponsorship will support the planning and execution of the annual charity run, which brings together individuals, corporates, running clubs and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.
Speaking during the partnership announcement, Fly748.com Head of Scheduled Services George Oduor said the airline is committed to supporting initiatives that promote dignity, inclusion and care for older persons.
“At Fly748.com, we believe strong communities are built on compassion, inclusion and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Oduor.
Since its launch, Run 4 Seniors has grown into a flagship fundraising platform that raises awareness of the challenges facing older persons while mobilising resources for sustainable interventions aimed at improving their quality of life.
Mama Ibado Charity Director Amb. Dr. Amina Mohamed welcomed the sponsorship, describing it as a significant boost to the organisation’s efforts to expand support for vulnerable seniors.
“We are grateful to Fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity and protection. The support will help us expand the reach and impact of Run 4 Seniors and continue delivering programmes that respond to the realities of seniors facing poverty, neglect and social isolation,” she said.
Funds raised through the event will support Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food assistance, access to essential healthcare services, medication support and community-based care for vulnerable elderly people.
As part of the partnership, Fly748.com will also use its communication platforms to encourage public participation and raise awareness about issues affecting older persons. In addition, the airline is offering a 10 percent discount on flight tickets to participants who register for Run 4 Seniors.
Fly748.com joins a growing list of corporate partners, including KCB and Sidian Bank, supporting the second edition of Run 4 Seniors, highlighting the increasing role of public-private partnerships in improving the welfare and dignity of Kenya’s ageing population.
