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Jambojet, Magical Kenya partner to promote domestic tourism

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Regional low-cost carrier Jambojet has entered into a partnership with the Kenya Tourism Board to promote domestic tourism.

The partnership involves branding one of Jambojet’s De Havilland Dash 8-400 aircraft for a period of one year.

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“Last year we launched the ‘Now Travel Ready’ campaign to encourage domestic tourism as part of COVID-19 recovery. This partnership with KTB will further drive this conversation in a bid to revive the sector,” said Captain Michael Kwinga, Head of Operations, Jambojet.

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The move is also part of Jambojet’s recovery strategy where it is looking to diversify its revenue generation through advertising placements.

Domestic tourism accounts for over 70 % of the Travel and Tourism sector in major economies globally. In Kenya, domestic tourists’ bed-night occupancy accounted for more than 50 % of the total bed occupancy from 2015-2018.

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