Regional low-cost carrier Jambojet has entered into a partnership with the Kenya Tourism Board to promote domestic tourism.
The partnership involves branding one of Jambojet’s De Havilland Dash 8-400 aircraft for a period of one year.
“Last year we launched the ‘Now Travel Ready’ campaign to encourage domestic tourism as part of COVID-19 recovery. This partnership with KTB will further drive this conversation in a bid to revive the sector,” said Captain Michael Kwinga, Head of Operations, Jambojet.
The move is also part of Jambojet’s recovery strategy where it is looking to diversify its revenue generation through advertising placements.
Domestic tourism accounts for over 70 % of the Travel and Tourism sector in major economies globally. In Kenya, domestic tourists’ bed-night occupancy accounted for more than 50 % of the total bed occupancy from 2015-2018.