Jumia Kenya on Wednesday, launched an online store within its website dedicated to selling goods manufactured in Kenya. The online retail store will allow Kenyan manufacturers showcase their ‘Made in Kenya’ products on its website under what it calls ‘Jumia Local’ program.
The program which is a collaboration between local manufacturers and Jumia will see products featured on Jumia’s main platform and promoted through it’s marketing channels.
Jumia Local Project Manager Ms Abigail Bundi, hailed the initiative saying that the manufacturing industry in Kenya brings great benefits. “Through this program we seek to support entrepreneurs in Kenya by labelling their products, thus customers the chance of buying local goods.”
Merchants joining the program enjoy reduced commission and receive round round-the-clock training and support from Jumia’s vendor management team. Sellers can either store their products in Jumia warehouse or drop them once orders are made.
According to Jumia Kenya, the program will help manufacturers navigate through the complexities of developing nationwide footprint.
Products currently listed on the ‘Jumia Local’ online shop cut across fashion, home and living, electronics and consumables among others. All branded with a “Jumia Local” logo to help customers make their choice of buying Kenyan made goods.
Among the first that have so far listed include Chandaria Industries, Bantu shoes, Alladin world of Brands, Tropical Heat, Bata, and Darling Hair.
“We want to work on having as many products listed and encourage a culture of buying Kenyan to build Kenya. We also want use it to brand our local products for the international market,” said Phyllis Wakiaga, the CEO, Kenya Association of Manufacturers.
She adds that the program will instill pride in Kenyans and support local made products. She urged Kenyan manufacturers to look at expanding from the typical brick-and-mortar and get into e-commerce.