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Jumia Makes Strides Locally Despite Having Closed Marketplace in Cameroon

by Caroline Theuri

Despite gaving closed one of its business sections in Cameroon known as Marketplace a day ago, Nigerian e-commerce company, Jumia, continues to make strides in other countries in Africa where it has a prescence.

According to the company, in Kenya, for example, the company has been working with rural women in Eldoret, Kenya by using technology, so as to help them to grow their businesses.


Jumia, which has gained cognition for being the first African e-commerce company to be listed on the New York Stock Exchange (NYSE) in April this year, has this month re-injected life in the Kenya Post Office Corporation by renewing its partnership with Posta to deliver orders countrywide, after an initial deal lapsed four years back.


Jumia’s decision to close down its Cameroonian branch was because it was unsustainable, Quartz reports, but the move was enough to cause shock among its employees and customers in that area.


The e-commerce company will however continue to sell to its Cameroonian clientele through its online site.

In its recently released third quarter results of 2019, Jumia states that one of its fastest growing business category is through the JumiaPay mobile application (app).

” Assessing the time period from nine months to September 30th, the JumiaPay mobile app has been able to active among customers, who use it to pay for their bills as well as pay for their airtime, ” states the e-commerce company.

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