Kenya Breweries Limited (KBL) has introduced a new pack for its spirit brand Kenya Cane in an event over the weekend on the 2nd of March at Ruai Gardens.
The event was a fusion of music and experiential delight, featuring performances by brand ambassador Savara, Prince of Rhumbacane Yaba, and DJ Demakufu.
Hosted by MC Gathoni and Plumplum, the event also showcased talents such as Mugithi artiste Waithaka Wa Jane, Artsyculture the Band, and Sarakasi dancers.
Attendees could gain entry by purchasing Kenya Cane 250ML for one ticket or 750ML for three tickets at the gate, where they could also engage with the new packaging on display.
The unveiling of the new look was led by key figures including Kenya Cane Brand Manager Davis Changalwa, Kenya Cane Shopper Manager Mercy Gitari, Eabl Shopper Marketing Manager Spirits Anthony Mwangi, and Eabl Marketing Manager Spirits Kennedy Mutula.
Davis Changalwa, Kenya Cane Brand Manager, expressed excitement about the brand’s evolution while maintaining its authenticity and commitment to consumer satisfaction.
He emphasized the brand’s dedication to ensuring the new look is readily available across the country through close collaboration with distributors.
The new packaging design embodies the spirit of Kenya Cane with its vibrant colors and dynamic graphics, showcasing a blend of tradition and innovation.
Additionally, the brand recognized and rewarded individuals like Lilian Kisovilu and Nahason Momanyi through its Greats Toast Twice campaign, celebrating Kenyans striving for greatness.
