Kenyan Retailer Tuskys launches new campaign to revive business
Retailer Tusker Mattresses Limited has kicked off a major customer rewards programme that will also feature the relaunch of some of its Tuskys supermarket outlets.
The customer reward programme dubbed Tuskys Back-to-Back Sale, will celebrate the support of its loyal customers.
The campaign was launched on Friday at the Tuskys Greenspan Supermarket with the backing of leading suppliers who are supporting the firm’s business recovery plans.
Tusker Mattresses Group CEO Dan Githua while describing the reward programme as a rebirth of Tuskys confirmed that the retailer is on a recovery path with select branches now optimally stocked. The restocking, he said, had been undertaken in conjunction with leading suppliers who have committed supporting the retailer on a win-win basis to the tune of Sh1.2 billion.
As part of the commitment, the retailer, he confirmed has already received assorted stocks, customer discount vouchers and giveaway merchandise valued at more than Sh200million.
“Several other branch relaunch events will follow the relaunch of Tuskys Greenspan across the country as we begin to regain our footing,” Githua said, adding that, “The coronavirus pandemic had occasioned business deceleration which had in turn impacted negatively on our financial position which we are now progressively restoring with the support of various stakeholders.”
Suppliers supporting Tuskys business recovery he said have been enrolled in a new business operating platform that guarantees prompt payments for stocks supplied. Sales registered via the new suppliers’ portal enjoy end to end protection, and the funds can only be used to settle supplier dues on a priority basis.
Speaking at the launch of the programme, Association of Kenya Suppliers (AKS) CEO Mr Ishmael Bett said members of the association had committed to supporting Tuskys recovery to foster growth in the sector.
“The Association of Kenya Suppliers members are offering support to Tuskys to address issues that can jeopardise relations between suppliers and retailers. We hope that more suppliers will join the Tuskys Suppliers portal,” Bett said.
On her part, the Retail Trade Association of Kenya (RETRAK) CEO Wambui Mbarire stressed the need to review the operating frameworks within the retail sector to facilitate mutual growth. The local retail sector, she said, is still on a growth trajectory with opportunity for renewed growth.
“Suppliers and retailers need to come together to formulate a workable platform that does not appear to exploit either party. The rebirth of Tuskys is a good starting point to allow us to relook and solve retail challenges,” said Wambui.
Some of the key suppliers on the portal include; PZ Cussons, Menengai Oil, Mjengo Ltd, Aquamist, Anisuma Traders, Bidco Africa, Broadway Bakeries, Chandaria Industries, and Kenchic Limited. Other suppliers include: West Kenya Sugar, East Africa Glassware Mart, Gal Baking, Pwani Oil, Towfiq Kenya, Interconsumer Products, and Premier Food Industries among others.