Mastercard, a global payments technology company, today announced the launch of the Mastercard Artist Accelerator program, a Web3-based training program designed to support emerging musical artists from Eastern Europe, Middle East and Africa (EEMEA).
The program will provide participating artists with the tools and resources they need to harness Web3 technologies to reimagine their creative processes and grow their careers in the digital economy.
The Mastercard Artist Accelerator will bring together five emerging artists from across genres and geographies for a six-month program that will provide them with access to mentorship, educational resources, and exclusive experiences.
Participating artists will learn how to use Web3 technologies to create original tracks, which will be redeemable as NFTs as well as performed live by the artists in a special showcase.
“One of the incredible things about Web3 technologies, and NFTs in particular, are the way in which they offer creators more flexibility and ownership of their content, while generating exciting new ways for fans to engage with their art,” said Beatrice Cornacchia, Senior Vice President, Marketing and Communications, EEMEA.
“The Mastercard Artist Accelerator program and Mastercard Music Pass give us an opportunity to harness NFTs for both of these exciting purposes, while helping to support some of the most vibrant, diverse young artists in the world today.”
In addition to the training and mentorship opportunities, participating artists will also have the chance to connect with other artists and industry professionals through the Mastercard Music Pass NFT. The NFT is being minted on the Polygon blockchain and is free to redeem until May 8.
Once redeemed, token holders will be able to follow the Mastercard Artist Accelerator with access to all of the content from the program, as well as Web3 tools, educational materials, and other exclusive experiences.
“We are excited to launch the Mastercard Artist Accelerator program and support these talented emerging artists as they use Web3 technologies to reimagine their creative processes and grow their careers,” said Cornacchia.
“We believe that Web3 has the potential to revolutionize the music industry, and we are committed to helping artists of all backgrounds take advantage of these new opportunities.”
The Mastercard Artist Accelerator program is part of Mastercard’s longstanding commitment to music innovation. The company has been a long-time supporter of the music industry, connecting artists and fans through its sponsorships of the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards.
Mastercard has also been early to leverage Web3 technologies to create inclusive experiences. Last June, the brand even launched its first-ever album, “Priceless,” through an innovative collaboration centered on mentoring rising artists.
With the Mastercard Artist Accelerator program, Mastercard is once again at the forefront of music innovation. The program will provide emerging artists with the tools and capabilities they need to thrive in this tech-driven era.