NESCAFÉ on Wednesday emerged the winner in the coffee category, as chosen by Kenyan consumers, during the 2021 Kenya Beverage Excellence Awards (KBEA).
The KBEA event that took place on 24th September 2021 at Movenpick Hotel, Nairobi recognize, celebrate, and award excellence and innovation across every category of the Kenya beverage industry.
The awards are aimed at enhancing creativity and excellence in the branding and packaging of the products as a way of creating a healthy competitive advantage across the board.
According to Ng’entu Njeru, Nestlé Kenya Managing Director NESCAFÉ is one of their purpose-driven brands that is committed not only to delivering the best quality coffee, but also supporting the farmers and communities that grow their coffee.
“We have been partnering with and supporting local farmers and communities through our NESCAFÉ Plan, which we launched in 2011. Through various trainings on good agricultural and processing practices as well as financial literacy programs, we have supported 50,000 farmers to establish and sustain their businesses, improve their livelihoods and as part of our women empowerment initiatives, trained over 8,000 women farmers,” added Njeru.
Additionally, to support the local coffee industry and increase job creation within the Kenyan coffee sector, NESCAFÉ has expanded its portfolio to include a new product, NESCAFÉ 3 in 1 Creamy White, that will be locally manufactured.