Samsung Electronics has added 15 artworks from London’s Tate galleries to its Samsung Art Store platform, expanding its digital art library with works by modern and contemporary masters including Henri Matisse, Salvador DalÃ, Mark Rothko, and Roy Lichtenstein.
The collection, announced on 30 September 2025, marks the first time pop art has been featured on the Art Store, with Lichtenstein’s iconic “Whaam!” among the highlights. Other notable additions include Matisse’s “The Snail,” Jackson Pollock’s “Yellow Islands,” and contemporary works by Peter Doig and Beatriz Milhazes.
The Tate partnership joins existing collaborations with institutions including the Art Institute of Chicago, the Museum of Modern Art, and the Thyssen-Bornemisza National Museum. The expanded catalog is available across Samsung’s 2025 television lineup, including QLED models and The Frame series.
“By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics.
Samsung’s Art Store allows television owners to display museum-quality reproductions when their screens are not in active use. The service aims to position televisions as both entertainment devices and decorative elements within homes.
The Frame Pro, Samsung’s premium art television model, features Neo QLED technology and an anti-reflection matte display designed to mimic gallery conditions. The device includes a wireless connection box that can be positioned up to 30 feet away, eliminating visible cables. This year, Samsung expanded Art Store availability to its Neo QLED 8K, Neo QLED 4K, and standard QLED television series.
The digital art service represents Samsung’s strategy to differentiate its television products in a competitive market by offering cultural content alongside traditional entertainment features. Users can customize frame bezels and display settings to match their interior design preferences.
