SportPesa has once again demonstrated its commitment to the Kenyan motorsport community. Over the weekend, the brand unveiled a full-scale replica of the 2019 Racing Point Formula 1 car at the 54th Africa Concours d’Elegance, held at Ngong Racecourse.
The activation served as a powerful reminder of SportPesa’s global motorsport footprint. In 2019, the brand held the title sponsorship of the Racing Point F1 Team, with drivers Sergio Perez and Lance Stroll competing under the SportPesa Racing Point banner. The car unveiled at Concours draws directly from that era, recreating the distinctive Racing Point F1 identity to reconnect Kenyan fans with that historic season.
Strategic Brand Initiative: “Home For Good”
The unveiling was more than just a static display; it was the launch of the “Home For Good” initiative. Under this strategic program, SportPesa will keep the F1 experience in Kenya, taking the car into public spaces through a planned mall tour.
SportPesa Head of Operations, Benard Chauro, explained the strategic intent behind the initiative.
“We have a genuine connection to Formula 1. In 2019, Kenyans watched SportPesa Racing Point compete on the world stage, and that created a connection with motorsport fans that has stayed with us. Bringing this car home is about reconnecting with that history and giving people the opportunity to experience it beyond the screen,” Chauro stated.
SportPesa’s 2019 Racing Point F1 replica on display at Ngong Racecourse. (Photo: SportPesa)
He further emphasized that the activation is designed to democratize the F1 experience for the local fanbase. “This car is here for good. It belongs to Kenya and to every fan who has ever dreamed of standing next to an F1 car. We want to take it to the people, to malls and public spaces, so that more Kenyans can get up close to the Formula 1 experience.”
The event also highlighted the collaborative spirit within the Kenyan automotive community. Peter Wanda, Chairman of the Alfa Romeo Owners Club, welcomed the brand’s involvement. “We welcome SportPesa to this year’s Concours d’Elegance, and we hope this is the start of a long partnership for motor racing in this country. For 56 editions, Concours has celebrated the finest in motoring, and having a Formula 1 car here for the first time is a fitting way to mark that history.”
For SportPesa, this initiative extends its long-standing involvement in motorsport in Kenya, creating a new, tangible way for fans to engage with the spectacle, design, and heritage of Formula 1. The SportPesa Formula 1 car will now embark on its public journey across Kenya, with details of the upcoming mall tour to be announced.
