In a move that seeks to capture Kenya’s growing high-net-worth segment, Standard Chartered Bank has unveiled a new wealth advisory campaign titled ‘Now’s your time for wealth’.
The initiative is part of the bank’s broader plan to strengthen its position in the wealth management sector, with a global investment of USD 1.5 billion (KES 193.8 billion) over the next five years.
The campaign targets affluent clients, including entrepreneurs, sophisticated investors, and the emerging affluent, aiming to help them grow, protect, and pass on their wealth.
Half of the global investment will be dedicated to recruiting and nurturing top-tier relationship managers and wealth specialists to enhance advisory and legacy planning services. Another 25% will focus on building brand awareness and solidifying the bank’s association with wealth management.
Edith Chumba, Standard Chartered’s Head of Wealth & Retail Banking, emphasized the bank’s commitment to supporting clients’ financial ambitions through a diversified wealth product offering and digital wealth capabilities.
She highlighted the bank’s vision to cater to a global affluent continuum, offering tailored solutions that align with clients’ financial journeys.
Leveraging its international presence across 25 markets, including wealth hubs in Singapore, Hong Kong, Dubai, and Jersey, Standard Chartered aims to address both local and cross-border financial needs.
The 2024 Africa Wealth Report ranks Kenya fourth in Africa in the number of dollar millionaires, with a projected 65% increase in millionaires over the next decade. This underscores the bank’s strategic positioning in Kenya’s wealth management landscape.
The campaign reflects Standard Chartered’s ambition to enhance its competitive edge and deliver high-value returns for its clients.
