AAR Insurance today announced a significant expansion of its nationwide tree-planting program, committing to plant over 55,000 trees across Kenya.
This ambitious undertaking, a cornerstone of the company’s “INTENT” sustainability campaign, underscores AAR Insurance’s long-term dedication to environmental stewardship and aligns with Kenya’s national goal of planting 15 billion trees by 2032.
Building on the success of last year’s program, which saw over 40,000 trees planted across 18 sites and an estimated 7,400 to 9,000 tonnes of carbon captured, the new phase targets a diverse range of locations.
Key sites include Lenana School, Ngonyi Primary School in Meru, several Kenya Medical Training College (KMTC) campuses (Kisumu, Eldoret, Kakamega, and Nakuru), Town Secondary School in Malindi, Sheikh Khalifa School in Mombasa, and Queen of Rosary Comprehensive School in Thika.
This initiative is a collaborative effort, implemented in partnership with Greenspace, KMTC, and local county governments, reflecting a shared commitment to fostering environmental well-being and community engagement.
At the heart of AAR Insurance’s sustainability efforts is “A Tree, A Life,” a flagship initiative under the INTENT framework. This program operates on a powerful principle: for every insurance policy issued, a tree is planted. This direct link transforms each policy into a tangible pledge for a greener future, simultaneously raising environmental awareness and promoting sustainable livelihoods through strategic partnerships with educational institutions, county administrations, and community groups.
Introduced in 2023, the INTENT framework provides a robust structure for integrating Environmental, Social, and Governance (ESG) principles into AAR Insurance’s core operations.
It ensures that business growth is intrinsically linked to responsible practices, transparency, and measurable environmental impact.
Justine Kosgei, AAR Insurance CEO and Principal Officer, emphasized the company’s unwavering commitment to the program. ” ‘A Tree, A Life’ is a living system that connects people, purpose, and the planet,” Kosgei stated.
“Last year, our trees achieved an impressive 93 percent survival rate, contributing to biodiversity restoration, cooling micro-climates, and reviving riverbanks like the Gathara River in Nyeri.
This ensures long-term care and community ownership at each site. Through INTENT, sustainability has become part of our DNA: measurable, transparent, and tied to our customers’ everyday actions.”
Hosea Kiprop, AAR Group Chief Financial Officer and Sustainability Lead, highlighted the broader socio-economic impact of the initiative.
“The true power of this initiative is its ripple effect; it is more than just planting,” Kiprop noted.
“We are proud to have created employment across nurseries and site management, and to have engaged students and youth as the next generation of forest stewards. With INTENT, we provide the necessary structure and governance: we monitor every planted tree, nurture every partnership, and share every lesson learned. This is how we ensure sustainability with structure, delivering long-term climate action and creating tangible value for our communities.”
The company continues to collaborate with conservation experts, schools, and community partners to scale lasting environmental solutions and cultivate a culture of shared responsibility for a sustainable future.
