Safaricom
Peter Wahome and Fridah Chepkite emerged winners of the grueling 42km 2022 Lewa Safari Marathon held at the Lewa conservancy over the weekend.
Wahome braced the hot weather to finish first in a time of 2: 24: 45 ahead of Philip Kigen who finished second with Paul Waweru coming in third.
“Allow me to thank the organizers of this event for making it successful. I am glad that we got an opportunity to participate in the physical run. The competition was tough, but I emerged victorious given that I usually train in such terrain,” said Wahome.
Fridah Chepkite won the women’s race in 3:02:04 ahead of Beatrice Cherop and Anika Berlin who finished in second and third positions respectively.
“It is fantastic to see everyone enjoying themselves with over two hundred kids including juniors from M-PESA Foundation Academy in this year’s Lewa Safari Marathon. For the last 22 years the marathon has allowed everyone to experience something very different; to run in the wild and contribute to supporting the community. We have achieved all this over the period through sponsorship and participation by various stakeholders,” said Peter Ndegwa, CEO of Safaricom
“We are the biggest supporter of Kenyans in terms of social and also lifestyle. We have a passion for sports, environmental conservation and also community investment. And that is why as Safaricom, we have been involved in this event from its inception”, he added.
In the 21km event, Abeod Wambui clinched the women’s title beating her closest challenger Lucy Karimi with Mercy Kwambai settling for the third position. Eliud Mutai won the 21km men’s race ahead of Mike Kiptum and Evans Mayaka who finished second and third respectively.
Elsewhere, Safaricom CEO Peter Ndegwa emerged the winner in the ’10km executive run’ category, while Clinton Lemashon and Mercy Jekemboi both from the M-PESA Foundation Academy emerged the winners in the junior 5km category.
The annual Lewa Marathon comprises the 42km race, half marathon and the Children’s event and draws participants from all over the globe with the marathon course running through one of Africa’s most breathtaking wildlife conservancies.
As lead co-sponsors, Safaricom and Huawei have continued to partner to support the marathon. This year, other event sponsors included Kenya Breweries Limited as well as Tetra Pak Ltd.
“It is exciting to be back having a real marathon here in Lewa after two years of the virtual marathon. This year we have got over a thousand runners across the world participating in the marathon. It is so important because it’s not only a fantastic sporting occasion but also helps in raising funds to support the livelihood of the community around the conservancy. Since we started this initiative the fundraising has been very strong and we are looking forward to being able to support a wide range of beneficiaries across this country,” Said Charles Mayhew – CEO, TUSK TRUST
This year’s event attracted a wide array of talent from over 24 countries including 84-year-old John Ruwengo who took part in the 5km race.
Aside from giving a chance to emerging marathoners to compete on a professional level with seasoned runners, the marathon has been hailed for its sustainable impact on the community.
Safaricom, KCB and KQ recognized among leading made in Kenya brands
Safaricom has been recognized as the country’s most admired made in Kenya brand, as well as the most admired made in Kenya brand listed on the Nairobi Securities Exchange.
Kenya Commercial Bank has been identified as the most admired financial services brand, while Citizen TV has been named as the most admired media brand.
Overall, Coca Cola is Kenya’s most admired brand whereas Nike is the most admired brand in the East African region as well as in Africa.
Fifty percent of the brands on the list are however all non-African – Samsung, Coca Cola, Airtel, Apple and Nike – and are common between Kenya and the region.
Commissioned by the Nairobi Securities Exchange in partnership with Geopoll, Kantar, Brand Leadership and Africa practice, Brand Africa 100 is based on the comprehensive pan-Africa survey of the most admired brands among African consumers.
NSE CEO Geoffrey Odundo has applauded the businesses and specifically the Made in Kenya brands that were recognized on the list saying it reflects Kenya’s position as East and Central Africa’s leading economy and hub for creating great brands
“Our aim as the NSE is to continue to provide a world class platform that enables growth through innovative products to meet the needs of our clients and contribute to the wealth of the African continent,” he added.
The most admired African brands spontaneously identified by Africans were South Africa’s leading pan-African telecoms brand, MTN, followed by Ethiopia’s Anbessa and Nigeria’s, Dangote.
Where consumers were prompted to recall an African brand, Nigeria’s Dangote, was the most admired African brand, with South Africa’s MTN and Ethiopia’s Anbessa rounding out the Top 3.